Brandeis GPS Blog

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Faculty Spotlight: Digital Marketing and Design

Faculty: Garrett Gillin, MBA

Program: Digital Marketing and Design MS

Course: RDMD 135 Conversion Rate Optimization

Education: Drexel University, MBA

Bio: Garrett Gillin, MBA, is a Co-founder and Principal at 215 Marketing, a 2020 INC 5000 company and Google Premier Partner agency, located in Philadelphia, PA, where he oversees the development and execution of integrated digital marketing initiatives with a concentration on programmatic advertising, marketing automation, and advanced analytics.

Why is this course important or valuable to a Digital Marketing and Design student?

Oftentimes in marketing and design we are so focused on the tactics, that we lose focus of the bigger picture. The CRO course helps students take a step back and look at the full customer journey and identify ways to grow a business through small, incremental improvements at various touch points.

Why do you enjoy teaching this course? 

When I developed this course in collaboration with the department chair, Steve Dupree, we wanted to create something that was relevant and actionable to all businesses regardless of type and size. My favorite part of teaching this course is that students often can use what they learn immediately in their day-to-day jobs and develop a more holistic view of marketing and design that they can apply throughout their careers.

Anything else you would like to share with a student interested in enrolling in the course? 

This course may be a bit different from other courses you have taken. We use your current place-of-work (or a business you are looking to start) as the basis of each week’s assignment, so you can directly apply the learning to the company and industry you work in. Students have found this approach to feel more organic and actionable, while making the content more relatable.

 

For more information on the Digital Marketing and Design MS or other online master’s degrees available at GPS, please visit brandeis.edu/gps.

Is Healthcare the Next Frontier for Big Data?

By:– Custom Content Coordinator, BostInno

The health care industry has always been at the center of emerging technology as a leader in the research and application of advanced sciences. Now, more than ever, the industry is on the edge of an innovation boom. Health care information technology possesses vast potential for advancement, making the field fertile ground for game-changing innovation and the next great frontier for big data.

The use of electronic health records (EHR), electronic prescribing, and digital imaging by health care providers has exploded in recent years, Health Affairs reports and the global program-hero-itm1health information exchange (HIE) market is projected to grow nearly ten percent per year, reaching $878 million in 2018, according to Healthcare Informatics.

But despite massive growth, health care IT faces a number of barriers slowing advancement.

When it comes to health information technologies, demand is outpacing delivery. Users desire higher levels of performance beyond the capacity of current IT solutions.

“Providers certainly want to do things that vendor technology doesn’t allow right now,” Micky Tripathi, Ph.D., CEO of the Massachusetts eHealth Collaborative (MAeHC), said to Healthcare Informatics.

One reason technology is lagging is health care IT systems are independently developed and operated. Rather than one massive network, there are numerous “small shops developing unique products at high cost with no one achieving significant economies of scale or scope,” Health Affairs reported. As a result, innovations are isolated, progress is siloed, and technology cannot meaningfully advance.

To deliver the highest quality of care, the health care community must unite disparate systems in a centralized database. But, this is easier said than done. The industry must be sure to maintain the highest standards of security complying with Health Insurance Portability and Accountability Act of 1996 (HIPAA). Medizin

As a result, the health care IT industry currently faces a crucial challenge: devise an overarching system that guarantees security, sustainability, and scale.

The key to unlocking solutions is Big Data are the informaticians who translate mountains of statistics into meaningful healthcare IT applications.

“The growing role of information technology within health-care delivery has created the need to deepen the pool of informaticians who can help organizations maximize the effectiveness of their investment in information technology—and in so doing maximize impact on safety, quality, effectiveness, and efficiency of care,” the American Medical Informatics Association noted. The future of health care hinges on the ability to connect the big data dots and apply insights to a creating and practicing a smart IT strategy.

Organizations have thrown themselves into the big data trenches to innovate solutions to the problem facing their industry. Ninety-five percent of healthcare CEOs said they were exploring better ways to harness and manage big data, a PricewaterhouseCoopers study reported. With the commitment of the health care community, plus the right talent and resources, industry-advancing innovations won’t be far behind.

Health care is indisputably the next great frontier for big data. How we seek, receive, and pay for health care is poised to fundamentally change and health care informaticians will be leading the evolution.

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10 Companies Changing Health Care in the Hub

– BostInno, Custom Content Coordinator

Health care is a hot topic across the nation. Evolving policy and advancing technology have entirely transformed how we seek, receive, and pay for medical care. While people in every corner of the country are coping with these changes, Boston is firmly at the forefront of the next frontier in health care. Boasting world-class hospitals and a booming tech scene, Boston has become a crucible for health care innovation. Companies here in the Hub are conducting pioneering research, developing advanced technologies, and discovering solutions to the world’s most urgent health care challenges.

From detecting diseases to improving patient-physician communications, these companies specialize in a diverse range of medical services, but they all ultimately strive to improve health care for all.

Check out ten of the top companies changing health care here in the Hub. While these all might be notable, award-winning organizations, they still only scratch the surface of Boston’s booming health care scene. Feel free to share impressive health care innovators we missed in the comments below.

1. Partners HealthCare

Partners HealthCare

Founded by Brigham and Women’s Hospital and Massachusetts General Hospital, Partners HealthCare is a not-for-profit healthcare system and the state’s largest healthcare provider. Partners is deeply committed to innovation and leadership. The integrated healthcare system is constantly devising new ways to advance the industry, especially when it comes to applying technology to patient care. Partners was one of the earliest adopters of health information technology including electronic medical records. This year, they are rolling out their Partners eCare initiative which will implement an integrated, electronic health information system at all institutions across the Partners network by 2017. A division of Partners, Boston’s Center for Connected Health was also the first to launch “connected health” programs where patients monitor blood pressure, heart rate, and other biometrics using a smartphone device that automatically transmits data to an electronic medical record in the Partners’ database.

2. Nanobiosym

Nanobiosym

Cambridge-based Nanobiosym creates highly scalable, portable, disruptive technology aiming to solve our current healthcare crisis. The innovation center recently rocked the industry with their product GeneRADAR. The iPad-sized mobile device can test for AIDS and HIV, E.Coli, tuberculosis, diabetes and even some types of cancer in mere minutes, with only a drop of blood or saliva. The device delivers results faster and cheaper than current systems. Nanobiosym is currently working with Partners in Health to roll out GeneRADAR in the organization’s clinics around the nation.

3. Iora Health

Iora Health

Iora Health is on a mission to reform the existing healthcare model. Frustrated by the current system’s flaws and the growing gap between costs and quality, Iora has been building better models producing improved clinical outcomes at a lower cost. Founded in Cambridge by two physicians, Iora offers employers healthcare for employees on a per-person basis rather than through insurance. After raising $12 million last year, Iora continues to open practices and reinvent primary care.

4. PatientPing

PatientPing

Emergency room visits are rarely smooth sailing for the patient or the physicians. Patients must seek treatment from unfamiliar hospital staff who must scramble to piece together patients’ medical history. One of Boston’s newest health tech startups, PatientPing aims to solve this problem by sending real-time notifications to healthcare providers when their patients receive ER, hospital and post-acute care. The company plans to eventually scale out to nursing homes to create a comprehensive communication network of healthcare facilities.

5. Foundation Medicine

Foundation Medicine

Foundation Medicine is a molecular information company leading a transformation in cancer care. Their leading edge clinical products, including genomic test Foundation One® and FoundationOne® Heme, have been proven to be among the most accurate, sensitive, and comprehensive tests available. This fully informative genomic profile combined with a “patients first” approach empowers them to match patients with targeted therapies and meaningfully advance the field of routine cancer care. Most recently, the Cambridge company launched FoundationOne® CareLine, offering personalized case management services to patients who are uninsured, underinsured or face other challenges.

6. CareCloud

CareCloud

The future of the health care is in the cloud and CareCloud is the company to prove it. CareCloud is a leading national provider of cloud-based electronic medical record and billing services, supporting 3,700 providers in 45 states. The user-friendly, streamlined system enables physicians to deliver efficient, high-quality care, plus plug into a fully integrated digital healthcare ecosystem from any device. CareCloud has been expanding rapidly since its inception and raised $25.5 million last year.

7. athenahealth

athenahealth

Watertown-based healthcare software firm athenahealth is a pioneer of the electronic medical record and on a mission to modernize the industry. Since its founding, athenahealth has expanded and diversified its cloud-based services to include medical billing and practice management, patient communication, and order transmission services. The company also strives to spur healthcare innovation through their the program “More Disruption Please,” supporting entrepreneurs, health care IT companies, and thought leaders who want to change the status quo in health care.

8. MC10

MC10

MC10 creates the high-performance medical electronics that are virtually invisible, conformable, and wearable. These cutting-edge devices can serve to protect our troops, treat heart arrhythmias, and monitor sleeping babies. Among their award-winning innovations is the Reebok CHECKLIGHT, a sports impact indicator that measures the severity of blows to the head.

9.Wellframe

Wellframe

Wellframe builds intelligent systems to re-engineer care delivery, essentially equipping patients with a “care GPS” to help them navigate their health challenges. The mobile app gives patients personalized wellness to-do lists to help them stay on top of managing their disease. It also integrates a cloud-hosted electronic medical record. Patients can now leave the hospital with a care plan in their pocket, monitoring their progress and instructing them how to deal with their condition day-by-day. By empowering patients to take control of their own care, Wellframe helps minimize costs. The company recently raised $1.5 million and is continuing to transform the prevailing care model.

10. ZappRx

ZappRx

ZappRx is another mobile innovator transforming the health care status quo. The “Uber for medicine” company strives to simplify the management of prescription payments by connecting the three stakeholders – patients, pharmacists, and medical providers – on a single e-platform. The mobile app cuts out the paperwork and the delays that often accompany the prescription process. The Cambridge-based company has secured a total of $2 million in funding to further develop the platform to fit the speciality pharmacy market.

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Inside Boston’s Ed-Tech Ecosystem: 8 Players to Watch

written by: Caroline Lyle, BostInno

To learn about our brand new Masters of Science in Online Instructional Design and Technology degree program, register for the next Virtual Open House this Wednesday, July 23rd at 7pm.  

The world doesn’t function as it did a decade ago. Everything from how we communicate, read articles, watch television, even how how we date, has been transformed by technology. It shouldn’t shock, then, that in this hyperconnected world where we walk around with encyclopedias in our pocket, how we learn is also evolving.

In recent years, online education has exploded, not only for the convenience it provides, but for the tremendous potential it presents. As a global source of knowledge and hub of connections, the web opens numerous opportunities to enhance learning. Emerging online programs and platforms have introduced new models for connecting teachers, students, and other stakeholders to optimize the learning experience.

The innovation is only beginning. Educational technology presents a goldmine of opportunity for both academics and entrepreneurs. For telltale evidence of ed-tech’s promising future, one need look no further than the astounding amount of capital being poured into the space. In just the last three months alone, investors have contributed more than $559 million into the ed-tech industry, and this past quarter, investments reached a record-breaking high.

“Investments exceeded $1.25 billion, marking the second straight year the ed-tech sector crossed the billion-dollar line,” BostInno reported.

Leading the ed-tech revolution is Boston. The city’s booming tech scene and renowned institutions of higher education have made Boston an incubator for ed-tech startups, many of which have expanded to reach students and teachers around the globe.

Go inside Boston’s ed-tech ecosystem and meet some of the most influential disruptors born here in the Hub. Some are fledgling startups; others established companies, but all are agents of change, leveraging technology to transform education as we know it.

1. edX

edX

Founded by Harvard and MIT ,edX is a massive online learning platform striving to increase access to education for everyone, everywhere. EdX makes Ivy League learning available to all by partnering with 32 higher education institutions including Stanford, Wellesley, UC Berkeley, and several schools outside the United States. Most recently, the company partnered with Facebook for the new initiative SocialEDU, bringing online education to the unconnected world starting with Rwanda. EdX also expanded the platform to Saudi Arabia earlier this month.

2. Boundless

Boundless

Most students are all too familiar with the exorbitant price of textbooks. Quite often, it’s an expense many simply can’t afford. Boundless believes the materials needed to learn should never be a luxury. In 2011, Boundless launched to democratize education by making textbooks affordable for all. Originally offering online textbooks, Boundless has expanded to offer a vast suite of cloud-powered educational resources for both teachers and students. A recent partnership will integrate Boundless’ content library into Top Hat’s cutting-edge, collaborative teaching platform, allowing teachers to edit and curate content in real-time. The company has raised a total of $10 million in venture funding and reaches more than 3 million students and educators.

3. LearnLaunch

LearnLaunch

LearnLaunch is a key catalyst driving Boston’s booming ed-tech scene. The nonprofit strives to support local ed-tech startups in New England, mostly through their accelerator program,LearnLaunchX, which graduated a fresh class of ed-tech startups in May. When visiting LearnLaunchX, Mayor Marty Walsh commented,”the future really is here in this room.”

4. Lexia Learning

While Boston’s edLexia Learning-tech boom is only a couple years old, one company was a pioneer in educational technology decades before the recent wave of startups. Headquartered in Concord, Massachusetts,Lexia Learning is a globally renowned reading technology company focused on improving students’ literacy. Since it was founded 29 years ago with private funding and grants obtained from the National Institute of Child Health and Human Development, Lexia Learning has continually evolved, innovating the most cutting-edge ways to use technology to build students’ reading skills. In 2008, Lexia earned the EdNet Impact Award for outstanding contributions in education industry. In 2013, it was acquired by Rosetta Stone.

5. Panorama Education

Panorama Education leverages the power of Big Data to help schPanorama Educationools address pressing problems. Panorama provides a survey and analytics platform to conduct surveys either online or on paper and collect constructive feedback. Over 4,000 school districts, charter networks, and state governments use the platform to solve such issues as parent involvement, bullying prevention, school safety and student engagement. Last October, Panorama received $4 million from Facebook Founder Mark Zuckerberg’s organization Startup:Education and is using the funds to grow their team.

6. EverTrueEverTrue

EverTrue provides a better way for the educational community to connect. Their mobile platform not only serves as an alumni networking hub, but also enables institutions to tap into donor databases and easily fundraise. Following EverTrue’s graduation from Boston Techstars, the company raised $1.3 million, plus an additional $5.25 million in March of 2013. The growing company set up shop in a new office in the Seaport at the end of last year, and continues to show promising growth.

7. peerTransfer

peerTransfer is one of the fastest-growing companies in the Hub. The company saw 400 percent growth last year, expects 200 percent growth in 2014, and has raised a total of $21.2 million.

peerTransfer is on a mission topeerTransfer fix the unfair and broken international tuition payments system. Using peerTransfer, students can simply and securely pay for tuition and fees using their home currency. With so many students getting ripped off, peerTransfer fulfills an urgent need for both students and schools. The company now works with over 350 schools and is on track to process $1 billion this year.

8. Flashnotes

Flashnotes is an online peer-to-peer marketplace for buying and selling class study materials. After raising $1.5 million last year, Flashnotes has Flashnotesexpanded to include live video tutorials, offering another medium for students to improve their grades and/or make money. In the past year, the company has acquired Moolguides, NoteUtopia, and raised an additional $3.6 million. Over 200 schools are on Flashnotes platform and the company continues to experience high growth month after month

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How Predictive Analytics Can Improve Healthcare

The below is the winning essay for a Brandeis GPS’ contest written by Health and Medical Informatics student, Davis Graham. Join Brandeis GPS is a free webinar 7/17 at 7pm: Long Term CareThe Last EMRFrontier

 

“My specific interest in predictive analytics is the ability to merge the once vacant silos of health information into a model which engages a person into the maintenance of a healthier lifestyle.[1]  Genomics and health information technology has the potential to help predict disease before it becomes chronic.  Predictive analytics will allow us to change from a treatment oriented to a preventive oriented healthcare system contributing to the efficiency of healthcare.

Predictive analytics gives the foundation for an individual to step onto a healthier path in life when substantial knowledge supports the first step.  There is a survival instinct which takes place in every individual when faced with the loss of health or life, giving them a fearlessness to assume responsibility to preserve their health and life.

The key element of a healthier population is engagement and implementation of a program which improves health.  For example, if a person has knowledge from predictive analytics showing they would have a 98% probability of being a candidate for colorectal cancer, then the barriers of fear currently existing in our current health care system would program-hero-strategic-analyticsinspire the patient to seek preventive care.  No one should die of colorectal cancer in this country or in the world.  Getting the patient to have a CT Colonography (CTC) would decrease the mortality rate for colorectal cancer substantially.  The cost of a CTC due to just the volume would decrease into the $250 range.  The current cost at our facility is $495; it costs us $200 to have the CTC read through teleradiology by a radiologist who reads these studies frequently.  Predictive analytics could change the whole landscape of CTC cost by pure volume.  Radiologists who are not reading CT Colonography (CTC) now would learn how to read them and would become experienced because of the increase in volume.

It is my hope that predictive analytics is steering healthcare back to the “doctor-patient relationship” of a patient driven healthcare.[2]  It is my belief that patient driven healthcare is the most efficient and effective way of providing health to a population.  With the aid of predictive analytics, the robust information gained from predictive analytics data will enable a society to engage in healthcare, which would educate the population with Stethoscopeknowledge as to how to predict their health outcomes.  Thus, the future patient population would embrace preventive health.  With patients engaged in their health, predictive analytics could reverse the current wasteful trend of 80% of healthcare expenditures being spent on 20% of the population, to one that is healthier for the economics of a country and a population.[3]  I could see in the future where 70% of the healthcare dollars is spent on 100% of the population with the remaining 30% going to research and development in healthcare and predictive analytics.

Predictive analytics would reverse the 20 to 30% of profits now going to health insurance companies into increased health dollars invested into healthcare.  A great example is William McGuire from United Health Care who earned $1.2 billion in one year.  This should be a light to the world that the $1.2 billion which William McGuire made did not go back into the healthcare system;[4]  it went into his pocket to spend and donate where his personal interests lay.  To put it in perspective, $1.2 billion could open 925 doctors’ offices each being 7,000 square foot for a cost of $1,297,400 each[5] or 4.8 million CTCs reimbursed at $250 each.

A key component to predictive analytics is the unbridled sharing of information. With quantum cryptography and the recent efforts of quantum computer (such as D-Wave), we are on the edge for sharing and processing healthcare’s “big data.” Predictive analytics in how-predictive-analytics-can-make-money-for-social-networks-46ce73d0c0the United States will be a new frontier for all health information which is electronically collected around the world. With predictive analytics, a combination of pharmaceuticals used to cure a chronic disease in one area of the world will enable population health to take steps in preventive care in advance of the chronic disease in other parts of the world.

In essence, we are embarking on a voyage into a new land of opportunity to process big data to predict solutions into the future. Healthcare is a team effort and aligns with Ernest Shackleton and his eclectic team, all of whom survived the harshest environment of being beset in the Antarctica.  Our healthcare system needs such a team to drive through the storms of economic pressure and the current healthcare system into one which perseveres.  Predictive analytics is the system which will not only benefit the United States, but predictive analytics in healthcare also has the potential to benefit the health of the world in a way healthcare has yet to be seen.”

About the Author: 

photoDavis Graham is currently earning his M.S. in Health and Medical Informatics with Brandeis University, Graduate Professional Studies. Davis is the Executive Director & CFO at the Manatee Diagnostic Center in Florida.  This essay won a contest for free entry into Eric Siegel’s Predictive Analytics World Conference.

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So What Is the Risk of Mobile Malware?

By: Derek Brink

Originally from: https://blogs.rsa.com/risk-mobile-malware/

Obvious, or oblivious? Short-term predictions eventually tend to make us look like one or the other—as Art Coviello astutely noted in making his own predictions for the security industry in 2014—depending on how they actually turn out. (Long-term predictions, however, which require an entirely different level of thinking, are evaluated against a different scale. For example, check out the many uncannily accurate predictions Isaac Asimov made for the 2014 World’s Fair, from his reflections on the just-concluded 1964 World’s Fair.)

Art’s short-term prediction about mobile malware:

Chapa NO MALWARE2014 is the tipping point year of mobile malware: As businesses provide greater mobile access to critical business applications and sensitive data, and consumers increasingly adopt mobile banking, it is easy to see that mobile malware will rapidly grow in sophistication and ubiquity in 2014. We’ve already seen a strong uptick in both over the past few months and expect that this is just the beginning of a huge wave. We will see some high-profile mobile breaches before companies and consumers realize the risk and take appropriate steps to mitigate it. Interestingly, the Economist recently featured an article suggesting such fears were overblown. It is probably a good idea to be ready just the same.

The Economist article Art references (which is based on an earlier blog) asserts that “surprisingly little malware has found its way into handsets. . . smartphones have turned out to be much tougher to infect than laptops and desktop PCs.” (Ironically, the Economist also publishes vendor-sponsored content such as How Mobile Risks Are Pushing Companies Towards Better Security. I suppose that’s one way to beat the obvious or oblivious game: Place a bet on both sides.)

RSA’s Online Fraud Resource Center provides some terrific fact-based insights on the matter, including Behind the Scenes of a Fake Token Mobile App Operation.

But the legitimate question remains: What is the risk of malware on mobile? Let’s focus here on enterprise risks, and set aside the consumer risks that Art also raised as a topic for another blog.

Keep in mind the proper definition of “risk”—one of the root causes of miscommunication internet-security1among security professionals today, as I have noted in a previous blog—which is “the likelihood that a vulnerability will be exploited, and the corresponding business impact.” If we’re not talking about probabilities and magnitudes, we’re not talking about risk.

Regarding the probability of malware infecting mobile devices:

  • The Economist‘s article builds on findings from an academic paper published by researchers from Georgia Tech, along with a recent PhD student who is now the Chief Scientist at spin-off security vendor Damballa. Their core hypothesis is that the activities of such malware—including propagation and update of malicious code, command and control communications with infected devices, and transmission of stolen data—will be discernible in network traffic.
  • From three months of analysis, they found that about 3,500 mobile devices (out of a population of 380 million) were infected—roughly 0.001%, or 1 in 100,000.
  • Compare this to the computers cleaned per mille (CCM) metric regularly reported by Microsoft: For every 1,000 computers scanned by the Microsoft Malicious Software Removal Tool, CCM is the number of computers that needed to be cleaned after they were scanned. For 1H2012, the infection rates per 1,000 computers with no endpoint protection was between 11.6 and 13.6 per month.

All of this nets out to say that currently, mobile endpoints are three orders of magnitude less likely to be infected by malware than traditional endpoints.

But doesn’t this conflict with other published research about mobile malware? For example, I’ve previously blogged about an analysis of 13,500 free applications for Android devices, published in October 2012 by university researchers in Germany:

  • Of 100 apps selected for manual audit and analysis, 41 were vulnerable to man-in-the-middle (MITM) attacks due to various forms of SSL misuse.
  • Of these 41 apps, the researchers captured credentials for American Express, Diners Club, PayPal, bank accounts, Facebook, Twitter, Google, Yahoo, Microsoft Live ID, Box, WordPress, remote control servers, arbitrary email accounts, and IBM Sametime, among others.
  • Among the apps with confirmed vulnerabilities against MITM attacks, the cumulative installed base is up to 185 million users.

In another blog, I’ve noted that mobile applications have a more complex attack surface mobile-appthan traditional web applications—in addition to server-side code, they also deal with client-side code and (multiple) network channels. The impact of these threats is often multiplied, as in the common case of support for functions that were previously server-only (e.g., offline access). This makes security for mobile apps even more difficult for developers to address—mobile technology is not as well known, development teams are not as well educated, and testing teams are harder to keep current.

Meanwhile, malware on mobile is indeed becoming more prevalent: Currently over 350,000 instances from 300 malware families. It is also becoming more sophisticated—e.g., by obfuscating code to evade static and dynamic analysis, establishing device administration privileges to install additional code, and spreading code using Bluetooth, according to the IBM X-Force 2013 Mid-Year Trend and Risk Report.

But threats, vulnerabilities, and exploits are not risks. What would be obvious to predict is this: The likelihood of exploits based on mobile malware will increase dramatically in 2014—point Art.

The other half of the risk equation is the business impact of mobile exploits. From the enterprise perspective, we would have to estimate the cost of exploits such as compromise of sensitive corporate datasurveillance of key employees, and impersonation of key corporate identities—e.g., as part of attacks aimed at social networks or cloud platforms, where the mobile exploits are the means to a much bigger and more lucrative end. It seems quite reasonable to predict that we’ll see some high-profile, high-impact breaches along these lines in 2014—again, point Art.

Obvious or oblivious, you can put me down squarely with Art’s prediction for this one, with the exception that I would say the risk of mobile malware is much more concentrated and targeted than the all users/all devices scenario he seems to suggest.

About the Author:

BA8D94F2924E634831C8CA3D8E7179C7477BBC1Derek E. Brink, CISSP is a Vice President and Research Fellow covering topics in IT Security and IT GRC for Aberdeen Group, a Harte-Hanks Company. He is also a adjunct faculty with Brandeis University, Graduate Professional Studies teaching courses in our Information Security Program. For more blog posts by Derek, please see http://blogs.aberdeen.com/category/it-security/  and http://aberdeen.com/_aberdeen/it-security/ITSA/practice.aspx

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Brandeis launches MS in eLearning design, technology

Repost from Brandeis NOW: http://www.brandeis.edu/now/2014/june/onlinedesignandtech.html

Brandeis University’s division of Graduate Professional Studies has established a new master’s of science degree in online instructional design and technology.

Brandeis developed the program, which will be offered online, in response to the growing need for professionals highly skilled in the development of digital learning resources to support the rapid proliferation of online education courses and e-Learning powered training programs.

FLIPPEdThe Advisory Board reports that the demand for graduates with instructional design skills has increased in recent years, with a 63 percent increase in total job postings from 2010 to 2013, and a 50 percent increase in job postings for instructional designers and technologists. They also found that employers increasingly demand instructional designers with content development and collaboration skills.

“As public and private interest and money flow into this space, the need for highly trained professionals versed in the art and science of instructional design has almost certainly never been higher,” said Jason Gorman, a member of the professional advisory board for Brandeis’ master of science in online instructional design and technology program and vice president of learning experience design services at Six Red Marbles, the largest US-based development house for learning materials.

The Brandeis program will prepare students to harness educational technologies in the development of online courseware, use iterative and formative course development processes, and apply evidence-based learning methodologies to the design of dynamic online learning courses.

The program includes courses focusing on how to effectively apply various instructional design methodologies and principles of learning science to online course development, as well as courses focusing on the creative utilization of instructional technologies such as learning management systems and rich interactive courseware authoring tools. The program is designed to help instructional designers, educational technologists, and training and development specialists to successfully manage instructional design projects, work effectively with subject matter experts, apply evidence-based course design principles, and develop dynamic learning content to support fully-online course and program design and delivery.

Six core courses and four electives are required (a total of 30 graduate credits). Students may enroll in up to two courses before officially applying for admission.

“Instructional design has become a crucial skill set for both educational institutions and training and development organizations across a variety of industries and sectors,” said Brian Salerno, who chairs the new program. “The Internet and mobile platforms have emerged as a desirable delivery medium for learning and training materials, as well as educational courses. Instructional designers help organizations not just transition their learning content online, but help them to design effective online courses that harness all the advantages that instructional technology has to offer.”

Program graduates will be able to:

  • Apply evidence-based learning science and online pedagogical principles to the design, development, facilitation, and assessment of online courses and programs.
  • Develop online instructional products and environments utilizing ADDIE and other models of instructional systems design.
  • Design dynamic, adaptive, and interactive online multimedia-based instructional content and courseware.
  • Evaluate and integrate instructional technologies, platforms, and collaborative tools for use in diverse instructional settings and applications.
  • Demonstrate creativity and innovation in the application of instructional design principles and technologies to respond to instructional challenges and emerging trends.
  • Lead and manage online instructional design and technology teams and projects, utilizing effective written and oral communication strategies.

This is the eighth part-time, online master degree program offered by Brandeis’ division of Graduate Professional Studies. The programs are geared for professionals looking to advance in their fields and keep up-to-date on the latest practices. Students are taught techniques that they can apply immediately in their places of work. The course instructors bring their applied experiences into the online classrooms, and the programs’ professional advisory boards help ensure that the courses and programs remain current and relevant.

More information about the master’s program in online instructional design and technology, as well as registration for the virtual open house on Thursday, June 26, 7 pm EDT, is available online or by calling call 781-736-8787.

Are You Running from Problems or Solving Them?

By: Johanna Rothman

Originally from: http://www.jrothman.com/blog/mpd/2014/05/are-you-running-from-problems-or-solving-them.html

Back when I was a manager inside organizations, I had many days that looked like this:

  • Meetings at 9am, 10am, 11am.
  • Working meeting through lunch (noon-1pm)
  • Meetings at 1pm, 2pm, 3pm.

I finally got a chance to check my email at 4pm. That’s when I discovered the world had blown up earlier in the day! (This is before cell phones. Yes, there was a time before cell phones.)

resource-schedulingI then ran around like a chicken with my head cut off until I left work at 5:30pm, because, yes, I had a family, and, yes, I had to leave at 5:30pm. I either made dinner or picked up children, depending on my agreement with Mark.

We did the family stuff until 8pm, and when the kids went to sleep, I went back to work.

No wonder I was exhausted. My decision-making sometimes suffered, too. No surprise there.

Luckily, I had some days that did not look like this. I could solve the problems I encountered. And, some of these meetings were problem-solving meetings.

However, I had jobs where my senior managers did not manage their project portfolios, and we had many crises du jour. My VP would try to catch me on the way to my next meeting, and attempt to get me to “commit” to when a patch would be available or when we would start, or finish a project.

I swear, one of my VP’s used to know when I went to the ladies’ room. He did yell at me through the door, just as in this management myth.

I finally put my foot down, and said I was no longer going to meetings that weren’t problem solving meetings. Have you read the chapter about meetings in Manage It! Your Guide to Modern, Pragmatic Project Management? I wrote it for project managers and for ProjectManagement_03managers who run around like the proverbial chickens. I wrote Manage Your Project Portfolio for managers like me who had well-meaning senior managers who had trouble making decisions about which projects to do.

This management myth is something I see often in organizations. This one is the one where people are running around so often they don’t actually solve problems.

Many problems are a combination of several problems. You might have to separate the problems and attack them in sequence. But, you might have to see the whole first, because there might be delays. The overarching problem is this: if you don’t give yourself enough time as a problem solving team, you can’t tell what the problem is. If you can’t tell what the problem is, you can’t solve it.

Problem solving tends to go through the process of:

  • Problem definition: What do we think the problem is?
  • Problem discussion: Let’s get all the divergent ideas on the table. Brainstorm, whatever we need to do.
  • Select a solution: Converge on a solution, trying out the ideas, understanding the results of each potential solution
  • Determine an action plan, with dates and people’s names associated with each step

Your problem solving might vary from this a bit, but that’s the general idea.

If you never give yourself enough time to solve problems because you’re always running around, how can you solve problems? It’s a problem. (Like the recursion there?)

That’s this month’s management myth, I Can Concentrate on the Run. Maybe your myth is that you can concentrate in a 10-minute standup. Maybe your myth is that you can concentrate on your drive into work. You might be able to, for some problems. Complex management problems require more than one person to solve them. They require more than a few minutes thought.

How do you solve complex problems in your organization? Do the problems run around the organization for a while? Or, do you solve them?

Johanna Rothman

Is an Average of Averages Accurate? (Hint: NO!)

by: Katherine S Rowell author of “The Best Boring Book Ever of Select Healthcare Classification Systems and Databases” available now!

Originally posted: http://ksrowell.com/blog-visualizing-data/2014/05/09/is-an-average-of-averages-accurate-hint-no/

Today a client asked me to add an “average of averages” figure to some of his performance reports. I freely admit that a nervous and audible groan escaped my lips as I felt myself at risk of tumbling helplessly into the fifth dimension of “Simpson’s Paradox”– that is, the somewhat confusing statement that averaging the averages of different populations produces the average of the combined population. (I encourage you to hang in and keep reading, because ignoring this concept is an all too common and serious hazard of reporting data, and you absolutely need to understand and steer clear of it!)

hand drawing blue arrowImagine that we’re analyzing data for several different physicians in a group. We establish a relation or correlation for each doctor to some outcome of interest (patient mortality, morbidity, client satisfaction). Simpson’s Paradox states that when we combine all of the doctors and their results, and look at the data in aggregate form, we may discover that the relation established by our previous research has reversed itself. Sometimes this results from some lurking variable(s) that we haven’t considered. Sometimes, it may be due simply to the numerical values of the data.

First, the “lurking variable” scenario. Imagine we are analyzing the following data for two surgeons:

  1. Surgeon A operated on 100 patients; 95 survived (95% survival rate).
  1. Surgeon B operated on 80 patients; 72 survived (90% survival rate).

At first glance, it would appear that Surgeon A has a better survival rate — but do these figures really provide an accurate representation of each doctor’s performance?

Deeper analysis reveals the following: of the 100 procedures performed by Surgeon A,

  • 50 were classified as high-risk; 47 of those patients survived (94% survival rate)
  • 50 procedures were classified as routine; 48 patients survived (96% survival rate)

Of the 80 procedures performed by Surgeon B,

  • 40 were classified as high-risk; 32 patients survived (80% survival rate)
  • 40 procedures were classified as routine; 40 patients survived (100% survival rate)

When we include the lurking classification variable (high-risk versus routine surgeries), the results are remarkably transformed.

Now we can see that Surgeon A has a much higher survival rate in the high-risk category (94% v. 80%), while Surgeon B has a better survival rate in the routine category (100% v. 96%).

Let’s consider the second scenario, where numerical values can change results.

First, imagine that every month, the results of a patient satisfaction survey are exactly the same (Table 1).

patient-satisfaction-survey-table1

The Table shows that calculating an average of each month’s result produces the same result (90%) as calculating a Weighted Average (90%). This congruence exists because each month, the denominator and numerator are exactly the same, contributing equally to the results.

Now consider Table 2, which also displays the number of responses received from a monthly patient-satisfaction survey, but where the number of responses and the number of patients who report being satisfied differ from month to month. In this case, taking an average of each month’s percentage allows some months to contribute to or affect the final result more than others. Here, for example, we are led to believe that 70% of patients are satisfied.

patient-satisfaction-survey-table2

All results should in fact be treated as the data-set of interest, where the denominator is Total Responses (2,565) and the numerator is Total Satisfied (1,650). This approach correctly accounts for the fact that there is a different number of values each month, weights them equally, and produces a correct satisfaction rate of 64%. That is quite a difference from our previous answer of 6% — almost 145 patients!

How we calculate averages really does matter if we are committed to understanding our data and reporting it correctly. It matters if we want to identify opportunities to improve, and are committed to taking action.

As a final thought about averages, here is a wryly amusing bit of wisdom on the topic that also has the virtue of being concise. “No matter how long he lives, a man never becomes as wise as the average woman of 48.” -H. L. Mencken.

I’d say that about sums up lurking variables and weighted averages — wouldn’t you?

– See more at: http://ksrowell.com/blog-visualizing-data/2014/05/09/is-an-average-of-averages-accurate-hint-no/#sthash.WCltUtKb.dpuf

Untitled-1

Is Healthcare the Next Frontier for Big Data?

The health care industry has always been at the center of emerging technology as a leader in the research and application of advanced sciences. Now, more than ever, the industry is on the edge of an innovation boom. Health care information technology possesses vast potential for advancement, making the field fertile ground for game-changing innovation and the next great frontier for big data.

The use of electronic health records (EHR), electronic prescribing, and digital imaging by health care providers has exploded in recent years, Health Affairs reports and the global health information exchange (HIE) market is projected to grow nearly ten percent per year, reaching $878 million in 2018, according to Healthcare Informatics.

But despite massive growth, health care IT faces a number of barriers slowing advancement.

When it comes to health information technologies, demand is outpacing delivery. Users desire higher levels of performance beyond the capacity of current IT solutions.

“Providers certainly want to do things that vendor technology doesn’t allow right now,” Micky Tripathi, Ph.D., CEO of the Massachusetts eHealth Collaborative (MAeHC), said to Healthcare Informatics.

program-hero-health-medical-informaticsOne reason technology is lagging is health care IT systems are independently developed and operated. Rather than one massive network, there are numerous “small shops developing unique products at high cost with no one achieving significant economies of scale or scope,” Health Affairs reported. As a result, innovations are isolated, progress is siloed, and technology cannot meaningfully advance.

To deliver the highest quality of care, the health care community must unite disparate systems in a centralized database. But, this is easier said than done. The industry must be sure to maintain the highest standards of security complying with Health Insurance Portability and Accountability Act of 1996 (HIPAA).

As a result, the health care IT industry currently faces a crucial challenge: devise an overarching system that guarantees security, sustainability, and scale.

The key to unlocking solutions is Big Data are the informaticians who translate mountains of statistics into meaningful healthcare IT applications.

“The growing role of information technology within health-care delivery has created the Electronic-Prescribingneed to deepen the pool of informaticians who can help organizations maximize the effectiveness of their investment in information technology—and in so doing maximize impact on safety, quality, effectiveness, and efficiency of care,” the American Medical Informatics Association noted. The future of health care hinges on the ability to connect the big data dots and apply insights to a creating and practicing a smart IT strategy.

Organizations have thrown themselves into the big data trenches to innovate solutions to the problem facing their industry. Ninety-five percent of healthcare CEOs said they were exploring better ways to harness and manage big data, a PricewaterhouseCoopers study reported. With the commitment of the health care community, plus the right talent and resources, industry-advancing innovations won’t be far behind.

Health care is indisputably the next great frontier for big data. How we seek, receive, and pay for health care is poised to fundamentally change and health care informaticians will be leading the evolution.

Find out more about the opportunities in health care information technology at the MS in Health and Medical Informatics Virtual Open House on June 3rd.

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