The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Tag: career advancement

Rethinking writing for digital environments

When you hear the word “writing,” what image jumps into your head? Likely it’s not picking up a pen or opening a notebook, as most writing today takes place on digital platforms. Whether we’re drafting copy for a website, social media, a blog post, or an ad, writing for digital environments introduces a whole new set of factors to consider as we seek to achieve our writing goals. For example, identifying strategic keywords when writing online content can help optimize a piece to successfully reach a target audience.

It’s also critical that we understand why various online platforms require different types of writing, whether it means monitoring character counts or using hashtags or abbreviations. In marketing, these tactics, along with others, are important to consider to make sure that whatever is being marketed is done so in an efficient and effective way.

Writing for Digital Environments is an online course that provides detailed information about how to write copy and messaging for various digital formats. Part of the MS In Digital Marketing and Design graduate program, the course subject matter gives special attention to differences in form factor, audience targeting, and SEO (search engine optimization) implications of various types of content. Content marketing tactics are explored in detail. View more information and course prerequisites here.

Those interested in the course who do not yet wish to pursue a full master’s degree can still participate. At Brandeis GPS, you can take up to two online courses without officially enrolling in a program. This is a great opportunity to get to know our programs and approach to online learning. View our full course catalog here, and preview our spring 2017 courses here.

Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) is dedicated to developing innovative programs for working professionals. GPS offers 11 fully online, part-time master’s degrees and one online graduate certificate. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are small by design and led by industry experts who deliver individualized support and professional insights. For more information on our programs visit the Brandeis GPS website.

Don’t let writer’s block undermine your grad school application

When it comes to submitting graduate school applications, we’ve heard from students we’ve worked with that the most daunting item has been the statement of goals. While our requirement is a minimum of 500 words, it is easy to get stuck on how to best articulate your goals for applying to graduate school and why you are interested in one of our programs in particular. Here are few tips that can get the words flowing:

Where to start: If you are struggling with the essay format, it may be easier to jot down bullet points to answer the questions in an outline. Once you have the basics down, you can go back and reformat.

Don’t tell us, show us: This is your place to show the committee why you are a great candidate! Give specific examples to highlight your experience and accomplishments. Don’t be afraid to share personal anecdotes about your personal journey to this master’s program.

Answer the questions: Once you write your first draft, make sure to refer back to the questions asked in the prompt. Were they answered fully?

Review and revise: Grammar, punctuation, flow and spelling are important! Have a friend or colleague read over your essay before you submit.

As always, our team is happy to answer any questions you have throughout this process! Contact us at 781-736-8787 or gps@brandeis.edu.

<<Start your GPS application>>

Submitting academic transcripts to grad school

At Brandeis GPS, we want to make your application process as smooth as possible. Our admissions team is always available to answer any questions and look forward to guiding you through your application process. With our online application, you can directly upload your resume and statement of goals, and send requests for letters of recommendation right to our online system.

One item that does need to be submitted outside of the online application is your official transcript. Here’s some FAQs we often get about submitting transcripts:

Does Brandeis GPS accept electronic transcripts?

Yes! We do accept electronic transcripts, as long as they are official. This is the easiest and fastest method for both the applicant and us!

How should I send electronic transcripts?

Provide your school(s) with our email address: gps@brandeis.edu. We will confirm once the documents are received.

What address should I use for paper transcripts?

These should be sent directly from the school(s) to our mailing address:

                  Brandeis University                

                  Graduate Professional Studies

                  415 South Street, MS 084

                  Waltham, MA 02453-2728

We’ll let you know when we have them!

How can I check the status of my application items?

At any time, you can login to your applicant status page once your application is submitted to see what items are pending: Login

Do I need to submit transcripts if I transferred courses?

Yes, we require official transcripts for all colleges/universities attended.

<<Start your GPS application>>

We love speaking with our applicants, so please feel free to contact us any time! Applying for a master’s degree is a big decision, so we are happy to talk you through the steps and answer any questions you have.

Meet GPS Student Kara Noonan

Want to hear about the Brandeis GPS student experience straight from a firsthand source? Meet Kara Noonan, a current Brandeis GPS student enrolled in the instructional design and technology master’s program. Kara is currently an Associate Media Producer at Pearson.

Karen Wasnewsky - Brandeis GPS Online Education - Brandeis GPS Blog

When she decided to get a graduate degree, Kara knew she wanted an online program that combined instructional technology and instructional design.

So why Brandeis GPS?

“After a great deal of intense research, I discovered that the Brandeis program provided the ideal integration of edtech and instructional design that I searched for, “Noonan said.

So far, it seems like her research and final decision to attend Brandeis Graduate Professional Studies is paying off. The skills learned from the classroom and fellow classmates have helped Kara enhance her overall career at Pearson.

“I learned how to create a goal or outcome in order for a video to have a lasting effect on a learner. With this in mind, I was able to design videos in a more critical manner and assure that the video met a certain expectation.”

In addition to classwork, online discussions with classmates enabled Kara to gain an overall bigger picture perspective of the instructional design industry as a whole.

“One of my classmates uses a Pearson math lab in their school. Students were able to add their opinions and critiques about the product which provided positives and negatives to a relevant real world device.”

Student interactions like these prove to provide very valuable and eye opening information into real world issues.

Overall, Kara was able to make a smooth transition to the online experience.

“Some aspects are similar to traditional classroom work while others vary greatly. As a quiet student, I find it easier to participate in discussions in an online environment and do not have to deal with the nerves involved with speaking in class.”

 

This seamless adjustment and valuable learning that has already been gained at Brandeis GPS makes Kara quick to recommend this program to her coworkers.

“Having an instructional design background is extremely beneficial. The program provides specialization, helps to shape the way you think about organization, and aids in transitioning into the digital world.”

Not only has Kara felt a deep impact from the Instructional Design & Technology program, but her impact was felt in the classroom as well.

 “Kara is an exceptional instructional design student,” said program chair and instructor Brian Salerno. “She has the unique ability to immediately connect and apply the learning material to her own professional environment, and actively harnesses what she learns in order to continuously improve herself and her organization. Through sharing her insights and observations so generously, Kara promoted a more dynamic and interesting discussion among her classmates.”

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My Student Experience

By: Ingah Davis-Crawford, Student in the M.S. in Instructional Design & Technology program

The fall semester 2014, was my first semester at Brandeis GPS.  The last time I had attended grad school was in 2009, when working on my Master’s in Distance Education from the University of Maryland University College.

Believe me when I say that I had no plans to return to school.  But, in the five intervening years I began to think that maybe I should advance my knowledge explorerof instructional design. At the same time I did very much enjoy not having to spend time studying.  I had gotten back into the swing of having a social life and just being able to watch television or read when I wanted was great and let’s not even mention sleep.  Still, every now and again I would surf the net looking for an online grad instructional design program.

That’s what I was doing when I found the Online Instructional Design and Technology program at Brandeis.  I saw it was a new program and that the first cohort would begin studies in the fall.  It was one of those “now you don’t have any excuses” moments for me. If I didn’t apply who could I blame?  My friends and family would understand.  I could dvr my favorite TV shows.  And sleep, well I have gone without it before and survived.

I enrolled in two courses, Principles of Online Instructional Design and Negotiation and Conflict Resolution. I was beginning to get the hang of things when real life intervened.  During the third and fe-Learning Concept. Computer Keyboardourth weeks of the semester , our father, who had been sick for quite some time, was taken into hospice care and began his journey home.  Needless to say that meant I had to put my classes on the back burner, Dad was the priority.  Of course, I messaged my professors to inform them of my circumstances and they were both very understanding. However professor Salerno was particularly kind and encouraging.  In the end after returning my attention to studying, I made the decision to drop Negotiation and Conflict Resolution in favor of concentrating on Principles of Online Instructional Design (ID).

I really enjoyed the ID course, and it was no walk in the park either.  The course offered an education on two levels – first, it was a thorough overview of the methodology behind instructional design.  Second, it was very enlightening to be able to observe and experience professor Salerno’s teaching method and how he structured the course, respectively.  For instance with respect to teaching method, I noticed that he would use the discussion forum topics to get us to think about or practice a specific instructional design technique prior to the assigning a task that would incorporate that technique on a broader scale.  This I found to be quite useful for my own development throughout the course and I also view it as a practical example of best practices.  The course layout within the classroom was very easy to follow.  Course materials for the weekly modules were clearly placed.  Instructions for discussion forum topics and course assignments were clear and concise.  And, professor Salerno was always available to answer questions or offer feedback on a timely basis.  So, there again he was teaching by example.

In closing, I found the course to be challenging, but I know that I learned a lot and I’m glad to have had the experience.  Overall, I’m very satisfied with the learning experience I have had so far at Brandeis GPS, and I’m looking forward to next semester.

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The Balance of Life and Learning

Tom Burt is a recent graduate of our Master of Science in Project and Program Management Program. He is currently the Administrative Contracting Officer for GSA/FAS/Supplier Management. Below is his story about his journey through e-learning at Brandeis Graduate Professional Studies.

“I always knew I would have to go back to school.  My father presource-schedulingresented a perfect example of that—nearing the end of his career, he had been unable to advance any further in his field because he lacked a four-year degree.  For my generation, I equate that to not
having a graduate degree.  Not wanting to be held back from a promotion, going back to school seemed a necessary evil; however, it was a terrifying thought.  Travelling to classes, giving up nights and weekends, simply finding the time to work on assignments—there was no way I would be able to do all that.  Then a co-worker told me about Brandeis GPS, and all my fears went away.

Online Learning made it all possible for me.  I bought my first home about the same time I started my Program and Project Management degree; due to the nature of the program, I was able to balance the challenges of purchasing a home while keeping up with studies.  Also thanks to online learning, I was able to take vacations during semesters!  On ski trips Slimmedto the western US with friends each year, I started every day with a couple hours of school work (and gallons of coffee) before hitting the slopes.  I also remember a trip to Italy for a family wedding that coincided with Professional Communication.  Had I been enrolled in a traditional classroom-based program, I may not have been able to make the trip; instead, I was posting discussion responses while riding the Rome to Florence train, using the onboard wireless, all while traveling at 250 kilometers per hour!  Grazie Brandeis!  Finally, in the last couple semesters, I was able to attend classes while training for an Ironman triathlon (as much as twenty hours of training per week) while also managing to not get fired from my job!

Graduate school does not have to be a life-consuming event, nor should it be.  There is much to be enjoyeBurtofficeslimmedd in life, such as home-ownership, vacations, and the pursuit of personal goals.  These opportunities absolutely can occur, even while maintaining a career and a family.  Not having to sacrifice other opportunities meant everything to me (and also meant the courses flew by in no time!).  Brandeis GPS was and is the key to this ever-important balance of life and learning.  Having achieved this milestone, I can now start
looking forward in my career, confident that I have the educational qualifications to support my endeavors. ”

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My Journey in Online Learning

The M.S. in Project and Program Management program at Brandeis GPS through the eyes of a recent graduate, Thomas Gratiano.

ProjectManagement_03Three years ago as the manager of the Program Management Group within the Manufacturing and Global Supply Chain (MGSC) Division, my manager challenged me to build my business acumen. To meet this challenge, I started researching: certifications, certificates, and degree programs.

Eventually I came across the Brandeis program, the curriculum was exactly what I was looking for to build on my existing Program Management skills. During the pursuit of my degree at Brandeis I took four classes on campus and six online.  Although I was hesitant at first about taking online classes, the online option provided an increased level of flexibility.  This proved to be a key feature of the program as I ended up Program Managing two projects with our team in Belgium while attending classes online. I was able to travel as often as required with no impact to my ability to participate in class. e-Learning Concept. Computer Keyboard

Upon completion of my degree, I was promoted to senior manager in charge of Framingham manufacturing operations and the MGSC Program Management group. The Brandeis degree built my business acumen and provided me the opportunity to continue to grow with my company. 

Thoughts from a Recent Graduate

 A look at the Brandeis GPS student experience through the eyes of recent graduate from our Master of Software Engineering Program, Megan Tsai. 

My time with Brandeis GPS has been very helpful for my career. This is a feeling shared by all of my fellow GPS graduates. During commencement, IMG_1230the student speaker shared his experience of taking a discussion or an idea from class and applying it directly to his job. Many of the GPS graduates sitting in front of me were nodding their heads in agreement. There were several times I was able take what I had learned just the night before and take my work to the next level.

As one of the few students in an entry level position in all of my courses, my experience in the master’s degree program involved mostly sharing my perspective as an entry level worker. This allowed me to gain career advice from experienced fellow students and instructors. GPS courses are not just for established workers with years of experiences under their belt. GPS courses are for anyone who wants to advance his or her career, exchange ideas with people from different backgrounds, and catch up on the latest technologies and techniques. 

The types of cIMG_1262ourses offered allow software engineers of different capacities to learn something new. The fact that GPS courses are online helps professionals living around the world connect through an academic environment. The online courses also allow busy people find  time in their day to complete the course requirements. Ten courses may seem impossible for any one busy with work, life and other commitments. However, the flexible nature of GPS courses will help anyone achieve the dream of obtaining an advanced degree.

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