The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Tag: communications

Marketing skills for journalism and communications

According to a 2018 study conducted by Emsi and the Strada Institute for the Future of Work, 85 percent of the jobs that will exist in 2030 haven’t been invented yet. While technological advancements will continue to lead to the creation of brand new sectors and jobs, existing fields are also becoming increasingly reliant on technology.

Journalism and communications careers in particular are becoming more focused on IT, with job postings requiring more tech-focused skills such as SEO, social and web analytics, and web design. As these fields are evolving, it is important for job candidates to set themselves apart.

Brandeis GPS offers a part-time, fully online MS in Digital Marketing and Design to help journalism and communications professionals stay on top of the digital skills required by an increasing number of jobs. With a curriculum that explores SEO, analytics, web design/user experience, and multichannel marketing, students learn how digital content is consumed, shared and evaluated.

GPS courses include Digital Marketing StrategyMarketing and Customer Analytics, Writing for Digital Environments, and Multichannel Marketing Campaigns.

Brandeis GPS offers rolling admission to our 12 fully-online master’s degree programs, so you can apply and be accepted at any time. However, we do have recommended deadlines if you are seeking admission for a specific term. The deadline to apply to our Fall 1 session with courses beginning in July is Wednesday, June 19. You can apply here. Those interested in taking a course who do not yet wish to pursue a full master’s degree can still take up to two online courses without officially enrolling.

To learn more about our MS in Digital Marketing and Design, contact the  GPS office: 781-736-8787, gps@brandeis.edu, or submit your information.

The value of professional communications

World Cloud of RCOM102 Course DescriptionEveryone needs to communicate – it’s what connects us to others and how we share our ideas. Communication with others is key for success in all aspects of life, both with personal and professional relationships.

Professional communication can be verbal or non-verbal, encompassing the articulation of one’s thoughts and/or body language during meetings, in public speaking scenarios, or via email. Regardless of what industry you’re in, it is important to master so-called “soft skills” such as effectively communicating if you’re looking to advance into a more senior-level leadership position.

According to the National Association of Colleges and Employers, the top five personal qualities or skills potential employers seek are:

  1. Communication skills (verbal and written)
  2. Strong work ethic
  3. Teamwork skills (works well with others, group communication)
  4. Initiative
  5. Analytical skills

Communication skills frequently make the top of the list for what qualities employers look for in all industries. Actions that professionals can take to become more successful communicators include:

Active listening 

It is important to concentrate on the message that someone else is communicating and exhibit behaviors such as eye contact to demonstrate your interest. Active listening also includes asking clarifying questions to ensure you fully understand what the person is expressing to you. If you listen closely, you will be able to analyze information from others better and more effectively respond to it.

Encouraging interaction through non-verbal cues

A lot of messages are communicated between people without any talking. Non-verbal signals such as posture, hand gestures, and eye contact impact how others will perceive you and your message.  For example, when speaking to a larger group, even a smile that shows confidence will go a long way towards engaging others. It is important that your non-verbal cues match up with the message you are trying to get across.

Being clear and concise

Whether expressing your opinion or asking questions of others, it is critical to get to the point quickly. Stating your ideas in a straightforward way will allow others to more easily understand what you are saying.

Using persuasive reasoning

There are often times when you may have an opinion that is different from someone else, but you have to agree to go forward with one. In times like these, using logic and reason to demonstrate the strengths of your perspective will go a long way. This means providing everyone with the facts and sharing relevant examples.

Knowing your audience

You’ll communicate with people differently depending on their backgrounds, professional titles, and experiences. It will be helpful to know what your audience is expecting from your interactions, so you can surpass those expectations.

Ultimately, there are many steps that you can take to improve your communication skills. One way to learn more is to take a professional communications course. Brandeis GPS offers part-time, online courses for adult learners looking to build professional development. Contact us for more information about our professional communications courses: 781-736-8787, gps@brandeis.edu, or submit your information.

Special Webinar Event

Webinar Icon

This Tuesday, September 22nd at 7pm

Brandeis GPS presents the Special Event Webinar via Adobe Connect

Pitch Perfect™: How to Tailor Your Thought Leadership, Branding and News Outreach to Capture Interest and Build News Stories

Led by Christine Dunn, Founder and President of ArcPoint Strategic Communications

How you pitch a story to the news media can make or break whether or not journalists pick up the story. Maximize your success by understanding the news cycle, the newsroom, the different types and styles of writers, and how to tailor your outreach to best meet the needs of those writers. Understand how a bit of research up front can greatly increase the efficiency and efficacy of your outreach efforts; why aligning strategic communications and public relations with overall business goals is critical to success; and how to evaluate and interact with the media to tell the story you want to tell.

RSVP here

 

 

ChristineDunn-ArcPointWebinar9.22Christine Dunn is an award-winning media strategist who has received global recognition for her multimedia campaigns. In 2014, she formed ArcPoint Strategic Communications to offer media advisory and education services to senior executives. She honed her skills at Bloomberg News, working as a reported, editor and senior manager, in Bureau Chief of Boston, the company’s second-largest market in North American. Christine also serves on the Executive Committee of Tufts University’s Entrepreneurship and Leadership Program Advisory Board.
Connect with ArcPoint Strategic Communications on Twitter at @ArcPointSC and by visiting their website, www.arcpointstrategy.com

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