The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Tag: Digital Marketing and Design (page 3 of 3)

Innovations in digital marketing at SXSW 2016

By Lauren Hindman

Each March, more than 70,000 representatives from the music, film and tech industries descend upon Austin, Texas, for SXSW. Considered one of the world’s top tech conferences (yes, this is the one credited with generating Twitter’s success), the two-week festival is dedicated to exploring the latest trends and strategies in the digital media space.SXSW’s famed interactive conference includes hundreds of events each day and features speakers from established technology leaders and emerging companies alike. I had the opportunity to attend SXSW Interactive in 2015, but I found this year’s experience even more valuable — both from a professional perspective as the senior director of marketing for the Texas Stars, but also for my role as an instructor with Brandeis GPS’s Digital Marketing and Design graduate program. I currently teach Writing for Digital Environments, and the panels that I attended related directly to several course topics: audience targeting, storytelling techniques, social media strategies and user-generated content.

Marketing to moments: a new outreach strategy

One particularly insightful panel I attended, Marketing to Moments that Matter, featured Ann Mack, head of content and activation for global consumer insights at Facebook. Mack talked about how marketing strategies have moved beyond targeting by demographics and even by passions and interests. Today, with the ubiquitous nature of mobile in our lives, marketers need to focus on the particular moments that people experience on a daily basis. Mack shared some compelling statistics about the millions of moments shared through mobile devices any given minute, and designated those moments into three categories for strategic outreach:

  • Landmark moments (marriage, children, college graduations)
  • Annual moments (holidays and birthdays)
  • Everyday moments (cooking, losing a phone)

Mack’s takeaways for the audience resonated with the digital media writing strategies we had covered in class: be personal in your messaging, be precise in your targeting, and be persistent with your strategy.

Sports fashion, Grumpy Cat, and great writing’s place in a visual world 

Not only did the topics covered at SXSW directly relate to my digital writing course, but the course seemed to follow me to the conference. Each week in our discussion forums, students choose organizations to analyze based on that week’s topics, and I was excited to run into two companies that students had studied during my SXSW experience. Less than a week after a student had critiqued a marketing email from Fanatics.com, I sat in on a panel with their vice president of marketing, Ryan Donovan. After listening to him speak about their marketing strategies and challenges, I was able to relay that information back to the class as a follow up to our discussion forum.
SXSW1-catconcoctions-e1458308732542Another student had analyzed Friskies’ digital media presence, and when I saw that Grumpy Cat was making a SXSW appearance on behalf of the cat food brand, I waited in more than an hour-long line (all for the benefit of the class, I swear!) to get my photo taken with Internet-famous cat and experience their #CatConcoctions digital campaign first hand. I’ll be using this campaign as a case study during our user-generated content week to demonstrate ways that brands can encourage consumers to post content on their behalf.

The biggest benefit to attending SXSW Interactive is having the ability to get a pulse on the digital media trends that other companies are focusing on. Even as digital media moves toward focusing more on the visual through photos and videos, I heard the words “storytelling” and “authenticity” in multiple panels this year. To me, this emphasizes the fact that organizations still need great writers and creative thinkers on their digital teams.

My time at SXSW 2016 was a definite success, and I am so excited to be able to share what I learned with my GPS class and immediately implement those ideas into my teaching. While I’m constantly reading about the latest developments in digital media, there’s nothing quite like being able to sit in a room with the experts, hear them talk, and ask them questions about issues I am tackling both in the workplace and in the classroom.

Lauren Hindman is the senior director of marketing for the Texas Stars and an instructor in the Digital Marketing and Design program at Brandeis University Graduate Professional Studies.

Learn more about the online master’s degree in digital marketing at Brandeis here.

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SPOTLIGHT ON JOBS: The Jewish Education Project

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Members of the Brandeis GPS Community may submit job postings from within their industries to advertise exclusively to our community. This is a great way to further connect and seek out opportunities as they come up. If you are interested in posting an opportunity, please complete the following form found here.

Where: The Jewish Education Project-offices in NYC, Long Island, NY and Westchester, NY

Position: Digital, Multimedia and Online Learning Designer

The Jewish Ed Project is currently adopting an organization-wide CRM solution and embarking on a complete website overhaul with the goal of enabling Jewish educators to innovate and adopt new approaches to teaching and learning. We want to develop and test digital material and delivery methods and find the best ways to reach and inspire our audiences.

They seek a full-time Digital, Multimedia and Online Learning Designer with ability to design and produce both digital courses and shorter form marketing-oriented digital content for our organizational website, blog, e-newsletter, social media accounts, Google Ads and other channels.

Click here to view further details on this opportunity!

 

To receive full consideration for this position, candidates are asked to submit a Resume/CV, detailed cover letter and 4-6 samples of your work to to Leah Kopperman at lkopperman@JewishEdProject.org.

Please make sure to reference seeing these positions through the Brandeis GPS job spotlight post.

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The Top 25 Jobs in America for 2016

The Top 25 Jobs in America for 2016

Job-sharing and recruiting website Glassdoor just announced the 25 best jobs in America for the upcoming year. Unsurprisingly, jobs related to data analytics and software engineering dominated the list:

 

 

 

 

 

 

 

 

 

 

 

Glassdoor based their ranking on the number of available positions, salary, and career opportunities. Many of the part-time, online master’s degrees at Brandeis GPS directly correlate with the fields and industries Glassdoor identified as playing a critical role in the 2016 job market. Follow the links below for more information on these programs.

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Master of Software Engineering

Master of Science in User-Centered Design

Master of Science in Digital Marketing and Design

Master of Science in Project and Program Management

 

How to stay current in your field in 2016

Technology’s impact on the world around us is undeniable and constant. From content marketing to wearable sensory systems, dabbling in the digital space is no longer optional for the majority of today’s industries. For those of us whose career advancement relies on staying on top of the latest trends and tools, flexible professional development options can be a saving grace.

The following fully online, part-time courses are designed for people who recognize the importance of staying current while balancing personal and professional commitments. There are no required pre-requisites, and students can eventually apply the graduate-level credits they earn toward a master’s degree.

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#1 Wearable Technologies

As the shopping season comes to a close, wearable technologies, like the FitBit, are still at the top of everyone’s list. According to Business Insider, Fitbit’s company “is the fastest-growing meaningful company in the world…” This Wearable Technologies course will explore current trends, like FIT, and considerations needed with designing a wearable sensor system.

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#2 Cloud Security

In today’s high-tech world, data protection is important to both companies and consumers alike. Back in September, IBM announced a way to adopt Cloud Security for better and more secure navigation among users. In this Cloud Security course, you’ll learn about how this and other technologies and security concepts are necessary for meeting the demands of the ever-growing cloud computing industry.

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#3 Writing for Digital Environments

Companies are always seeking ways to be better, faster and stronger to gain an edge over their competition. With developing technologies and growing staff, it’s important to have the skills needed to excel in a digital world. According to the Huffington Post, “by 2018, the U.S is expected to have around 1.5 million managers and analysts who lack sufficient technical and digital skills to stay up to date.”  Writing for Digital Environments is a great course for learning how to excel in the art of content marketing for a digital audience. You’ll also learn to craft copy and messaging for a variety of online formats.

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#4 Cognitive and Social Psychology of User-Centered Design

We all use websites every day,  whether it’s ordering something from a retailer or doing research for an employer. Providing a great user experience online can make or break any business transaction. According to Tech Crunch, “it is the person who designs the environment in which we live in who has the most influence on our decisions.” In this Cognitive and Social Psychology of User-Centered Design course, you will gain a deeper understanding of the social and psychological aspects that influence how users respond to design.

Students interested in eventually pursuing a master’s degree with Brandeis GPS can take up to two courses before applying. Contact our advisors to learn more.

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Special Event: Connect with Brandeis GPS

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You’re invited to connect with the Brandeis GPS online community in person.

 

Thursday, October 15th, 2015, 6-8 pm EST
in the Faculty Center’s Main Dining Room
Brandeis University Campus
Appetizers and drinks will be provided

 Join the GPS Staff, Instructors, Advisory Board Members, Corporate Partners and Students of the past and present for our second networking event of 2015. Take this opportunity to share business cards, swap industry tales and enjoy some drinks and appetizers, on us!

Brandeis GPS will also be celebrating the launch of two new programs:
M.S in Digital Marketing and Design
M.S in User-Centered Design

 

*All Attendees will receive a raffle ticket for a chance to win a FitBit. If you bring an extra guest, you will receive an extra raffle ticket*

 

Come network and celebrate with us!

RSVP Here

 

 

 

If you encounter problems submitting your RSVP or have additional questions, please email gps@brandeis.edu

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SPOTLIGHT ON JOBS: Brandeis GPS

vintage theatre spot light on black curtain with smoke

SPOTLIGHT ON JOBS

Members of the Brandeis GPS Community may submit job postings from within their industries to advertise exclusively to our community. This is a great way to further connect and seek out opportunities as they come up. If you are interested in posting an opportunity, please complete the following form found here.

Title:  Adjunct Instructor

Where:  Graduate Professional Studies, Brandeis University

Graduate Professional Studies (GPS) welcomes applications for its adjunct faculty pool on an ongoing basis.  As a general rule, our adjunct faculty have earned a master’s degree and many hold additional academic degrees and industry-specific credentials.  They have professional expertise which they bring to the online class discussions.

Our 10-week courses are taught fully online, with no set days or times for interaction.  Previous experience teaching online is not required; GPS offers a comprehensive training program for qualified instructors.

If you would like to be considered, please review our part-time applied master’s degree programs and submit an application, which includes an uploaded current resume or CV.

Brandeis University is an equal opportunity/affirmative action employer. It is the policy of Brandeis University not to discriminate against any applicant or employee on the basis of race, color, religion, sex, sexual orientation, age, genetic information, national origin, veteran status, or disability. We encourage women, persons with disabilities, and veterans to apply.

Current Openings

Adjunct Instructor, User-Centered Design

Adjunct Instructor, Digital Marketing and Design

Adjunct Instructor, Strategic Analytics

If you are interested in teaching for GPS, either in one of the course clusters listed above or in another GPS program area, please:

  1. Review our GPS Adjunct Instructor qualifications.
  2. Explore our Programs and Courses and our individual course descriptions.
  3. Complete an application, being sure to specify your particular program or course(s) of interest.
  4. We will contact you should any related positions become available.

Companies Our Faculty Represent

As industry leaders and active professionals within their areas of expertise, our adjunct faculty hold positions or have served as consultants at leading organizations, including the following:

Companies Our Faculty Represent
Amgen Fidelity Investments
AMR Research Harvard Medical School
Babson Capital Management LLC IBM
Biogen Idec Novartis
Comprehensive Power Inc. Pfizer, Inc.
Dana-Farber Cancer Institute Raytheon
EMC Schrodinger, Inc.
EMD Serono Shire Human Genetic Therapies
Sun Microsystems

 

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