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Tag: Eric Siegel

How Predictive Analytics Can Improve Healthcare

The below is the winning essay for a Brandeis GPS’ contest written by Health and Medical Informatics student, Davis Graham. Join Brandeis GPS is a free webinar 7/17 at 7pm: Long Term CareThe Last EMRFrontier

 

“My specific interest in predictive analytics is the ability to merge the once vacant silos of health information into a model which engages a person into the maintenance of a healthier lifestyle.[1]  Genomics and health information technology has the potential to help predict disease before it becomes chronic.  Predictive analytics will allow us to change from a treatment oriented to a preventive oriented healthcare system contributing to the efficiency of healthcare.

Predictive analytics gives the foundation for an individual to step onto a healthier path in life when substantial knowledge supports the first step.  There is a survival instinct which takes place in every individual when faced with the loss of health or life, giving them a fearlessness to assume responsibility to preserve their health and life.

The key element of a healthier population is engagement and implementation of a program which improves health.  For example, if a person has knowledge from predictive analytics showing they would have a 98% probability of being a candidate for colorectal cancer, then the barriers of fear currently existing in our current health care system would program-hero-strategic-analyticsinspire the patient to seek preventive care.  No one should die of colorectal cancer in this country or in the world.  Getting the patient to have a CT Colonography (CTC) would decrease the mortality rate for colorectal cancer substantially.  The cost of a CTC due to just the volume would decrease into the $250 range.  The current cost at our facility is $495; it costs us $200 to have the CTC read through teleradiology by a radiologist who reads these studies frequently.  Predictive analytics could change the whole landscape of CTC cost by pure volume.  Radiologists who are not reading CT Colonography (CTC) now would learn how to read them and would become experienced because of the increase in volume.

It is my hope that predictive analytics is steering healthcare back to the “doctor-patient relationship” of a patient driven healthcare.[2]  It is my belief that patient driven healthcare is the most efficient and effective way of providing health to a population.  With the aid of predictive analytics, the robust information gained from predictive analytics data will enable a society to engage in healthcare, which would educate the population with Stethoscopeknowledge as to how to predict their health outcomes.  Thus, the future patient population would embrace preventive health.  With patients engaged in their health, predictive analytics could reverse the current wasteful trend of 80% of healthcare expenditures being spent on 20% of the population, to one that is healthier for the economics of a country and a population.[3]  I could see in the future where 70% of the healthcare dollars is spent on 100% of the population with the remaining 30% going to research and development in healthcare and predictive analytics.

Predictive analytics would reverse the 20 to 30% of profits now going to health insurance companies into increased health dollars invested into healthcare.  A great example is William McGuire from United Health Care who earned $1.2 billion in one year.  This should be a light to the world that the $1.2 billion which William McGuire made did not go back into the healthcare system;[4]  it went into his pocket to spend and donate where his personal interests lay.  To put it in perspective, $1.2 billion could open 925 doctors’ offices each being 7,000 square foot for a cost of $1,297,400 each[5] or 4.8 million CTCs reimbursed at $250 each.

A key component to predictive analytics is the unbridled sharing of information. With quantum cryptography and the recent efforts of quantum computer (such as D-Wave), we are on the edge for sharing and processing healthcare’s “big data.” Predictive analytics in how-predictive-analytics-can-make-money-for-social-networks-46ce73d0c0the United States will be a new frontier for all health information which is electronically collected around the world. With predictive analytics, a combination of pharmaceuticals used to cure a chronic disease in one area of the world will enable population health to take steps in preventive care in advance of the chronic disease in other parts of the world.

In essence, we are embarking on a voyage into a new land of opportunity to process big data to predict solutions into the future. Healthcare is a team effort and aligns with Ernest Shackleton and his eclectic team, all of whom survived the harshest environment of being beset in the Antarctica.  Our healthcare system needs such a team to drive through the storms of economic pressure and the current healthcare system into one which perseveres.  Predictive analytics is the system which will not only benefit the United States, but predictive analytics in healthcare also has the potential to benefit the health of the world in a way healthcare has yet to be seen.”

About the Author: 

photoDavis Graham is currently earning his M.S. in Health and Medical Informatics with Brandeis University, Graduate Professional Studies. Davis is the Executive Director & CFO at the Manatee Diagnostic Center in Florida.  This essay won a contest for free entry into Eric Siegel’s Predictive Analytics World Conference.

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Advice at Rabb ceremony: ‘Geek Out’

Original Post: http://www.brandeis.edu/now/2014/may/commencement/rabb.html

by: Leah Burrows

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In Sunday’s kickoff diploma ceremony, the Division of Graduate Professional Studies at the Rabb School of Continuing Studies conferred nearly 100 graduate degrees and certificates on a diverse group of professionals from across the country and around the world.

The ceremony awarded graduate certificates and master’s degrees in bioinformatics, information security, information technology management, project and program management, health and medical informatics, virtual management and software engineering.

The graduates, most of whom worked full-time jobs as they pursued their degrees and certificates, shared the spotlight with their families, who were praised for their support and patience.

“Friends and family members should get a graduate degree in understanding,” said Anne Marando, executive director of the Division of Graduate Professional Studies.

Student speaker Robert Havasy, MS ’14, agreed, thanking his family for “propping me up when I thought about quitting, when the work seemed too much.”

Havasy, the corporate team lead for product and technology development at the Center for Connected Health, highlighted the differences between Rabb graduates and others receiving their degrees on Sunday.

Many of these students will spend the next few years figuring out what they want to do, struggling to find their place in the work force and searching for a mentor, Havasy said.

“What makes Rabb unique is the vast majority of us came here from established careers,” Havasy told his fellow graduates. “We will return to work next week or, more likely, tomorrow. We will become mentors to these students. So spend time with your interns, use your influence to promote diversity, civility and integrity in the workplace.”

Eric Siegel ’91, the founder of Predictive Analytics World and Text Analytics World, gave the keynote address. He urged the graduates to “do what you love and love what you do.”

EricSeigelStudent“My advice to you is geek out,” Siegel said. “Get into it. Find that thing in your work you get a thrill out of.  The holy grail in your work life is finding that thing that gives you a kick.”

Siegel, the executive editor of Predictive Analytics Times and the author of “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” received his bachelor’s degree from Brandeis in computer science.

He shared his own experiences geeking out about predictive analytics, theater and teaching. The self-proclaimed “singing professor” lived up to his name, serenading graduates with a few verses from his songs about problem solving and analytics.

“It is a priority to find the fun in your work life,” he told the graduates.

Pursing an education while working a full-time job wasn’t always fun for many of Sunday’s graduates but it was fulfilling.

“This was such a rewarding experience,” said Rocky Moscoso, who received a Master’s of Software Engineering. “I had 14 years of experience in the field before coming to Brandeis and I was able to use what I learned at work in the classroom and visa versa.”

Veronica Orozco, who also received a Master’s of Software Engineering, agreed.

“This experience was insane, overwhelming and totally worth it,” she said.

About the Author:

Leah is the  News and Communications Specialist at Brandeis University, generating content for the university’s website and magazine. Leah also writes for her own blog: wordsbyleah.com

Just Announced: Eric Siegel as GPS Commencement Speaker

eric_med_3Brandeis Graduate Professional Studies is pleased to announce our 2014 Commencement speaker for the Rabb School of Continuing Studies Diploma Ceremony, Eric Siegel, PhD.

Eric completed his undergraduate degree from Brandeis University in 1991, and subsequently earned his PhD from Columbia University. Eric is the founder of Predictive Analytics World and Text Analytics World. He is the Executive Editor of the Predictive Analytics Times, and he makes the how and why of predictive analytics understandable and captivating. Eric is the author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die and a former Columbia University professor who used to sing to his students. He is a renowned speaker, educator, and leader in the field. He has appeared on Bloomberg TV and Radio, Fox News, BNN (Canada), Israel National Radio, Radio National (Australia), The Street, Newsmax TV, and NPR affiliates. Eric and his book have been featured in Businessweek, CBS MoneyWatch, The Financial Times, Forbes, Forrester, Fortune, The Huffington Post, The New York Times, The Seattle Post-Intelligencer, The Wall Street Journal, The Washington Post, and WSJ MarketWatch.

 

Brandeis Launches MS in Strategic Analytics

157523205_4Brandeis University’s division of Graduate Professional Studies announced today it has launched a new Master of Science degree in strategic analytics.

The online program is designed to harness the proliferation of data in all aspects of business using advanced analytic tools. With the advent of “big data,” businesses can reduce risk and improve performance through better-informed decision-making in areas such as revenue management, dynamic pricing and business modeling.

“At leading businesses, analytics is now core to driving strategy, and the demand for expertise in analytics is continuing to blossom,” said Eric Siegel, founder of Predictive Analytics World and author of “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.”

The new comprehensive program includes courses focusing on how data are collected, stored, secured, mined and analyzed, along with courses on how analyzed data can be translated into valuable business information to drive strategic decision-making. The program will provide the academic rigor needed to help business leaders and analysts understand how to collect, deploy, analyze and implement data-based decision-making in all phases of their business.

Seven core courses and three electives are required (a total of 30 graduate credits). Students may enroll in up to two courses before officially applying for admission.

Strategic analytics are critical to the strategic management of any business or organization,” said Leanne Bateman, who chairs the new program. “The management, analysis and use of large data sets at the foundation of any business drive the strategic decisions that increase revenue and reduce costs for the organization.”

Program graduates will be able to:

  • Evaluate and apply analytic tools and techniques to manage large sets of data, distributed data, and cloud-based data
  • Integrate leadership and communication skills with information technology, information management, and data science to maximize business intelligence and decision-making
  • Design innovative, cross-functional data analytics solutions for applied business strategies
  • Identify and assess the opportunities, needs and constraints for data collection, measurement, tracking, analysis, reporting and overall management within a strategic organizational context
  • Identify ways in which data can be analyzed, interpreted, reported and applied to solve or prevent existing or emerging business problems
  • Communicate the value of strategic analytics as it relates to an organization’s bottom line through both revenue increase and expense reduction
  • Bridge the gap between data and the business by effectively communicating analysis results to drive strategic decisions and direction
  • Lead analytics teams and projects

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