Brandeis GPS Blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Tag: Health and Medical Informatics (page 2 of 3)

SPOTLIGHT ON JOBS: US Department of Health and Human Services

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Members of the Brandeis GPS Community may submit job postings from within their industries to advertise exclusively to our community. This is a great way to further connect and seek out opportunities as they come up. If you are interested in posting an opportunity, please complete the following form found here.

Where: Office of the Secretary of Health and Human Services, Department of Health and Human Services

Position: Health Scientist (Informatics)

At the Department of Health and Human Services (HHS) you can give back to your community, state, and country by making a difference in the lives of Americans everywhere. It is the principal agency for protecting the health of citizens. Join HHS and help to make our world healthier, safer, and better for all Americans.This position is located in the Department of Health and Human Services (DHHS), Assistant Secretary for Health (OASH), Office of Population Affairs (OPA), located in Rockville, Maryland. This position has special conditions of employment including security and background clearance. Please reference the position description for further details.

 

To receive full consideration for this position, candidates are asked to submit a Resume/CV and cover letter to the careers site.

 

Please make sure to reference seeing these positions through the Brandeis GPS job spotlight post.

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SPOTLIGHT ON JOBS: New England Quality Care Alliance-2 positions

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Members of the Brandeis GPS Community may submit job postings from within their industries to advertise exclusively to our community. This is a great way to further connect and seek out opportunities as they come up. If you are interested in posting an opportunity, please complete the following form found here.

Where: New England Quality Care Alliance, Braintree, MA 02184

Position: Director of Data and Informatics

The Director of Data and Informatics will be responsible for providing oversight of informatics operations, data architecture, and the production cycle. They will also serve as the executive sponsor of the data governance committee, and will be ultimately responsible for the success of all governance initiatives. They will be heavily involved in all vendor relationships that fall under their realm of responsibility, working with the Director of IT.

 

To receive full consideration for this position, candidates are asked to submit a Resume/CV and cover letter with salary requirements to the careers site.


Where: New England Quality Care Alliance, Braintree, MA 02184

Position: Senior Healthcare Analyst

The Sr. Healthcare Analyst will perform analysis, synthesis, and modeling of data to support system contracting, performance reporting, physician and hospital benchmarking, financial planning, and forecasting processes.  The Healthcare Analyst will build strong working relationships with key internal and external customers, acting as the liaison between end users and the development team to ensure the needs of the business are met through reporting.

 

To receive full consideration for this position, candidates are asked to submit a Resume/CV and cover letter with salary requirements to the careers site.

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SPOTLIGHT ON JOBS: UNH and NSRDEC

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Members of the Brandeis GPS Community may submit job postings from within their industries to advertise exclusively to our community. This is a great way to further connect and seek out opportunities as they come up. If you are interested in posting an opportunity, please complete the following form found here.

Where: University of New Hampshire at Manchester

About: UNH Manchester, the University’s urban, commuter campus, serves New Hampshire’s largest, most diverse, and rapidly growing community. The College actively creates and nurtures a dynamic learning environment in which qualified individuals of differing perspectives, life experiences, and cultural backgrounds pursue academic goals with a mutual respect and shared spirit of inquiry. For more information about UNH Manchester, please visit: http://www.manchester.unh.edu.

PositionInstructional Designer

Under the general direction of the Manager of Instructional Design and Development, consult with faculty to propose and explore instructional technology solutions based upon sound instructional design principles and practices to address the learning outcomes for new and existing courses.

As part of the Instructional Design and Development Team and other teams across Academic Technology, Academic Affairs, and other strategic partners, provide planning, implementation and ongoing support for new and existing eLearning services. This may include, but is not limited to, best practices related to developing and teaching online and hybrid courses.

Participate in the development and delivery of faculty development and support programs. Build constructive relationships with faculty and staff in academic departments adopting new teaching strategies and technologies.

Minimum Requirements: 

  • Bachelor’s degree in education, instructional design, educational or information technology or related field and four years experience in instructional design or instructional technology field, Associate’s and six years, OR combination of education and experience equal to eight years.
  • Good organizational skills and effective oral and written communication skills.

Desired Qualifications: 

  • Masters degree in instructional design, education technology, education, or related field.
  • Experience teaching online
  • Proven expertise in Canvas or similar Learning Management System.
  • Ability to work independently and with limited supervision.
  • Proven expertise in design and delivery of faculty development programs, client support, and evaluation of new instructional technologies.
  • Position assumes an ability to build constructive relationships with faculty and instructional staff and to help them integrate technology into the teaching/learning process.
  • Experience working in higher education.
  • Working knowledge of social media.
  • Working knowledge of Open Educational Resources.
  • Familiarity with HTML.

To receive full consideration for this position, in addition to completing the required on-line application form, please be prepared to submit: resume and cover letter.

Additional optional documents: contact information for three (3) professional references.  

This is a two year term position with a possibility of continuation. This position is located on the UNH Manchester campus. Some travel is required to the Durham and Concord campuses.

Please contact Scott Kimball, scott.kimball@unh.edu, with questions regarding this position.

 

 

 


 

 

Where: Nutrient Analysis Laboratory, Combat Feeding Directorate (CFD) at US Army Natick Soldier Research, Development and Engineering Center in Natick, MA

About: The US Army Natick Soldier Research, Development and Engineering Center(NSRDEC) is a Customer-Driven, Customer-Focused organization, and is internationally known as a preeminent provider of research, development, engineering and integration services in the areas of soldier and squad protection and systems integration, military rations and field feeding equipment, military parachuting and airdrop systems, and expeditionary basing. Through our research in areas such as materials sciences, biochemistry, human performance and human sciences; technology development and integration; and systems engineering, product development and support the NSRDEC plays a vital role in maximizing the effectiveness of America’s military. Help shape our future to become the Leader in Empowering the World’s Most Capable Soldiers.

Position: Junior Chemist position and Senior Chemist Position

The senior chemist will serve as the NAL Manager responsible for equipping the lab, developing and validating test methodology for nutrient analysis, and overseeing the work of the junior chemist. This incumbent should have experience using instrumentation such as gas and liquid chromatography, mass spectrometry, Kjeldahl and Soxlet, and ideally would have experience analyzing nutrients in food.

The junior chemist will be conducting nutrient analysis on a regular basis once protocols are established and validated.  Assignments will likewise require the use of analytical instruments in the evaluation of macro and micro nutrients in food, and incumbent should have experience using such instrumentation.

 

View qualifications for the Junior Chemist Position Here

View qualifications for the Senior Chemist Position Here

The application deadline for these positions is November 16th.

Please apply using the links above and make sure to reference seeing this position through the Brandeis GPS job spotlight post.

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SPOTLIGHT ON JOBS: MGH

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Members of the Brandeis GPS Community may submit job postings from within their industries to advertise exclusively to our community. This is a great way to further connect and seek out opportunities as they come up. If you are interested in posting an opportunity, please complete the following form found here.

WhereMassachusetts General Hospital (MGH), Division of Gynecologic Oncology

About: The Center for Gynecologic Oncology provides individualized, compassionate care and the most advanced treatments for women with all gynecologic cancers, including:

Position: Part-Time Statistical Programmer/Data Analyst

The Division of Gynecologic Oncology at the Massachusetts General Hospital is looking for a part time statistical programmer/data analyst to assist with programming for grant-funded projects investigating quality of health care, primarily focusing on care for cancer patients.

  • This individual will create data sets, create statistical programs and algorithms, conduct statistical analyses, and interact with organizations such as health insurance companies that provide data.
  • Typical activities involve analyses of large-scale, longitudinal data sets containing health-related information obtained from Medicare, insurance companies, and other sources.
  • Activities may also involve the creation of database management systems for projects that involve primary data collection.
  • For all projects, information from multiple data sources and files are typically merged to create analytic data sets. Individual will be responsible for merging data files, documenting steps taken to merge files, documenting any new variables created for analysis, and creating statistical programs and algorithms needed for analysis.
  • Once analysis goals are set, the Data Analyst will conduct analyses under direction of the project Principal Investigator and other Co-investigators, but will make independent decisions about how to implement analysis most effectively and accurately and how to report results.
  • Additionally, the analyst ensures that tables, figures and text of reports accurately reflect the results of the analysis.
  • The job offers the opportunity for one-to-one mentoring, authorship in peer-reviewed studies, and direct exposure to academic medicine.

Requirements: 

  •   At least 2 years of experience in SAS programming, experience with other languages (e.g., STATA)
  •  The ideal candidate will have a masters or higher in biostatistics and experience analyzing Medicare and/or other health insurance claims datasets.

 

Interested candidates should send their resume and cover letter to Alejandro Rauh-Hain at jrauh-hain@partners.org.

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SPOTLIGHT ON JOBS: Merck (several positions)

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Members of the Brandeis GPS Community may submit job postings from within their industries to advertise exclusively to our community. This is a great way to further connect and seek out opportunities as they come up. If you are interested in posting an opportunity, please complete the following form found here.

WhereMerck & Co. Inc, Kenilworth, NJ.

About: Merck & Co. Inc. Kenilworth, N.J., U.S.A. known as Merck in the United States and Canada, is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. Today, we are building a new kind of healthcare company – one that is ready to help create a healthier future for all of us. Our ability to excel depends on the integrity, knowledge, imagination, skill, diversity and teamwork of an individual like you. To this end, we strive to create an environment of mutual respect, encouragement and teamwork. As part of our global team, you’ll have the opportunity to collaborate with talented and dedicated colleagues while developing and expanding your career..

Positions:

Principal Scientist, Target & Pathway Biology – Cardiometabolics

We are seeking an experienced laboratory scientist with expertise in human genetics and cardiometabolic disease biology to join Target and Pathway Biology group within the department of Genetics & Pharmacogenomics (GpGx) at MRL Boston.  Our mission in GpGx is to leverage human genetics and cutting edge molecular biology technologies to identify and functionally validate novel targets and pathways for therapeutic intervention. The successful candidate will lead a team of biologists providing experimental validation of potential drug candidates.

Principal Scientist, Target & Pathway Biology – Immunology

We are seeking an experienced laboratory scientist with expertise in human genetics and immunological disease biology to join Target and Pathway Biology group within the department of Genetics & Pharmacogenomics (GpGx) at MRL Boston.  Our mission in GpGx is to leverage human genetics and cutting edge molecular biology technologies to identify and functionally validate novel targets and pathways for therapeutic intervention. The successful candidate will lead a team of biologists providing experimental validation of potential drug candidates.

Principal Scientist, Target & Pathway Biology – Neuroscience

We are seeking an experienced laboratory scientist with expertise in human genetics and neuroscience disease biology to join Target and Pathway Biology group within the department of Genetics & Pharmacogenomics (GpGx) at MRL Boston.  Our mission in GpGx is to leverage human genetics and cutting edge molecular biology technologies to identify and functionally validate novel targets and pathways for therapeutic intervention. The successful candidate will lead a team of biologists providing experimental validation of potential drug candidates.

Computational Biologist, Biologics, Genetics and Informatics IT (BGIx),

The Merck Biologics, Genetics and Informatics IT department (BGIx) works closely with the Genetics and Pharmacogenomics (GpGx) group in Merck Research Labs (MRL) to develop novel therapies grounded in human genetics, including the identification of new therapeutic targets and the development of clinical genomic biomarkers. The BGIx group seeks to significantly expand its team, by adding three bioinformatics and computational biology experts to support expanding research efforts in this area.
Specifically, we seek individuals to partner with GpGx and assist with:
1) analysis of large-scale human genome sequencing efforts for target discovery,
2) design and analysis of custom sequencing experiments to support target validation (single-cell sequencing, long-read technologies, multiplex screening approaches, etc.)
3) integration and analysis of data from diverse sources including microarray expression and genotyping, NGS-based experiments, flow cytometry, and clinical endpoints, and 4) management of genomic and genetic data from pre-clinical and clinical programs.

Interested candidates should apply using the careers website through the MSD Career Firm conducting the search for these positions

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SPOTLIGHT ON JOBS: HIMSS

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Members of the Brandeis GPS Community may submit job postings from within their industries to advertise exclusively to our community. This is a great way to further connect and seek out opportunities as they come up. If you are interested in posting an opportunity, please complete the following form found here.

Where: Healthcare Information and Management Systems Society (HIMSS), Membership Operations in Arlington, VA

About: HIMSS is a global, cause-based, not-for-profit organization focused on better health through information technology (IT). HIMSS leads efforts to optimize health engagements and care outcomes using information technology. HIMSS produces health IT thought leadership, education, events, market research and media services around the world. Founded in 1961, HIMSS encompasses more than 61,000 individuals, of which 79% work in healthcare provider, governmental and not-for-profit organizations across the globe, plus over 640 corporations and 400 not-for-profit partner organizations, that share this cause. HIMSS, headquartered in Chicago, serves the global health IT community with additional offices in the United States, Europe, and Asia.

Position: Manager, Membership Operations

Consider joining the talented staff at HIMSS as Manager, Membership Operations as we transform health through information technology.   In this newly-created position, you will provide management of the day-to-day operations of Continua and Personal Connected Health Alliance (PCHA) programs. This position works in concert with the Executive Director of Continua to ensure that members derive value from their memberships and that the duties of the organization are fulfilled. Responsibilities include direct member contact to resolve day-to-day and complex issues, development of membership retention strategies, planning and execution of events, support for the PCHA Board of Directors, general operations, and assistance with budgets and strategic planning.

  1. Member relationship management. Communicate with individual members and work to resolve issues. Work closely with the PCHA sales team to drive high (>90%) member renewal rates and counsel members on value of different membership options. Answer incoming correspondence from members, non-members, and potential members. Identify opportunities to enhance the members experience and derive value by proposing strategic partnerships and other ideas to solve members’ business problems. Conduct research and connect members with resources and programs to better utilize membership.
  2. Administrative support for the Board of Directors, Continua Council, and elected Officers. This includes planning and scheduling meetings, participating in discussion, answering questions, and keeping meeting minutes. Assists in preparing budget and forecasts.
  3. Payment and invoice processing. Set billing terms. Validate and process vendor invoices according to HIMSS Finance policies. Track expenditures versus budget predictions and manage vendor contract renewals
  4. Event planning and execution. Work with other PCHA team members to plan Continua member events and summits. Includes identifying speakers, scheduling of resources, budget preparation and planning, hotel and venue booking, and preparation of materials for events. Ensures appropriate speakers are on agenda. If necessary, help to represent Continua at tradeshows and other events.
  5. Strategic advice. Provide insights and data regarding membership trends, industry trends, and best practices to inform the strategic planning of the Executive Director and Continua Officers and Board. Effectively communicate ideas via written and oral communications. Develop new member packages and pricing.
  6. Website and communications management. Working together with Continua’s Marketing team, draft, proofread, edit, and distribute various member and non-member communications. This may include updating non-technical web content, working with industry press, and distributing internal communications to members.

Requirements:

  1. Bachelor’s degree in business administration, management, marketing, informatics or in a healthcare-related field; Master’s degree desirable.
  2. A minimum of five (5) years of related work experience preferably in a professional society, trade association, support organization, or in healthcare management
  3. A minimum of two (2) years of experience in healthcare technology including, but not limited to, mobile health (mHealth), clinical informatics, healthcare information management (HIM), consumer electronics or other health IT experience preferred
  4. Technical understanding of a variety of healthcare and Internet technologies including: Bluetooth and other radio technologies; Internet protocols; application architecture (including a very high-level understanding of APIs, RESTful interfaces, etc.); and healthcare interoperability standards (IEEE, HL7, IHE).
  5. Excellent written and verbal communication skills, effective listener, strong teamwork skills, and superior planning skills, both strategic and tactical
  6. Outstanding interpersonal skills with strong personal integrity and the ability to build collaborative relationships thru demonstrated customer relations techniques
  7. Excellent technical skills; skilled in using the Internet, office communication tools (email), word processing, presentations, spreadsheets, databases, and data analysis
  8. Proactive and able to work with minimal supervision as part of a geographically distributed team
  9. Must have a valid passport and be able to travel internationally; up to 10% travel required.

Interested candidates should apply using the HIMSS careers site here.

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Brandeis GPS Commencement Wrap-Up

Written by: Kelsey Whitaker, A Senior at Brandeis University

StudentMarshall

Amyntrah Maxwell & Rabb VP Karen Muncaster

On May 17th, to the sounds of “Pomp and Circumstance”, the Rabb School of Graduate Professional Studies‘ class of 2015 donned their caps and gowns and received their diplomas. The ceremony awarded Master’s degrees in various fields  including: Bioinformatics, Health and Medical Informatics, Information SecurityIT ManagementProject & Program Management and Software Engineering. Students sat proudly and  enjoyed the student and main commencement speaker’s words of wisdom for their future.   As working professionals in their respective fields, each degree recipient juggled work, school, and personal  matters in order to earn their master’s degree.

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Student speaker, Louis Rosa III

The student speaker for the day was Louis Rosa III, who earned his Doctor of Medicine from Georgetown University’s School of Medicine and has over 30 years of experience in the fields of neurosurgery and radiation therapy. However, the day of commencement Rosa walked out with a newly earned diploma in Health and Medical Informatics. After all of his experience, why did Rosa pursue his degree from Brandeis GPS? “No matter how many patients I saw, I couldn’t have enough of an impact,” Rosa explained. Rosa went on to explain the impact his new degree would have on his career and his life.

The main Commencement speaker, Curtis H. Tearte, is a 1973 Brandeis graduate and also a  current Board of Trustees member. Tearte has vast experience in technology and business as former director, vice president and general manager of IBM “My experience at Brandeis exponentially changed the arc of my life,” he explained to the graduates. Tearte is also the founder of Tearte Associates, a firm dedicated to seeking out students with academic potential to become Tearte Scholars through his Family Foundation. His advice to the graduates was, “Keep putting out good and it will come back to us tenfold in unexpected ways.”

Commencement speaker, Curtis H. Tearte

In addition to the speakers, the Outstanding Teacher Award Recipient was presented to Leanne Bateman. Teaching at Brandeis since 2007, Bateman serves as Academic Program Chair and a faculty member for Project and Program Management and Strategic Analytics. Congrats, Leanne!

Congratulations to the 2015 graduates! You did it! Good luck in all your future plans and endeavors.

Want to see the live stream of commencement? You’re in luck! Watch it here.

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Brandeis expands online course offerings with Learning Analytics graduate certificate

New fall program combines data analysis with the expanding field of online learning

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Brandeis University’s Graduate Professional Studies division (GPS) will launch a fully-online graduate certificate program in Learning Analytics in September 2015, the university announced today.

Designed to be completed in 1.5 years or less, the program is for professionals with strong backgrounds in education, instructional design, or institutional research. Cross-disciplinary in nature, the certificate will provide students with the foundational tool sets and theory of business intelligence and data analysis. These skillsets are necessary for evaluating the effectiveness of courses, programs and instruction, and prepare students to fill a highly in-demand skills gap in a burgeoning job market.

“As the learning analytics field continues to evolve, it is more important than ever before to use the technology and data we have available to us to understand and, ultimately, enhance the learning experience,” said Brian Salerno, director of Online Learning and Instructional Design at Brandeis GPS.

The five-course, 15-credit certificate program draws heavily from two existing Brandeis GPS master’s degrees: Instructional Design and Technology and Strategic Analytics. Applicants are expected to possess a post-graduate degree in a related field as well as three years of relevant work experience.

In addition to the new Learning Analytics certificate, Brandeis GPS offers eight fully online part-time master’s degrees, including Strategic Analytics, Bioinformatics, Health and Medical Informatics, Instructional Design & Technology, and Software Engineering. All Brandeis GPS programs are asynchronous, providing students with a flexible and convenient approach to completing their degree.

Students interested in applying to the Learning Analytics certificate program should complete their application by Aug. 11, 2015. Students also have the opportunity to take a course prior to applying for admission. Registration for the summer 2015 term opened on April 14, with courses beginning May 20. For more information about Brandeis GPS, please visit www.brandeis.edu/gps.

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Analytics: Not Just For Data Experts

By Ariel Garber

Analytics is useful in any profession, with the potential to increase efficiency, profitability and accuracy. From healthcare, to marketing, to even sports, analytics is becoming an essential tool in all fields. Here’s a sneak peak into how data affects more industries that you expect.

Technology is shaping a new health care economy, evident in the advances of Stethoscopemobile devices, cloud computing and analytics. “‘We need to empower consumers with the in-the-moment guidance they need,’” said Dennis Schmuland, MD, Microsoft’s chief health strategy officer, “adding that a key technological component of that on both sides of the patient-provider equation is health analytics, thus the need to ‘make analytics easy for everyone.’”

Social media Picture1and marketing analytics tools are also important as social media becomes essential in all fields. Research has shown that “the conversations your customers have among themselves drive about 13 percent of business decisions and can amplify your advertising by 15 percent.

Sports analytics are valuable to both consumers and professionals, for the way we consume sports industry through sports data is dependent upon analytics. “Sports analytics is not just a catch phrase, but an influential part of the future of sports,” said Bloomberg Sports, the leading global provider in data and analytics, “We believe sports analytics plays an integral role in the future of sport, both at a fan engagement and elite sport performance level.” Bloomberg Sports offers a variety of resources to both consumers and professionals. For professional purposes, they provide analytic tools for scouting, video analysis and “player-centric applications to assess performances and aid the preparation of upcoming games.” They also have created a predictive analytics program and use their own broadcast and TV stations to “translate analytics-rich content into broadcast tools used on-air to inform and educate viewers.” They also host their own website, StatsInsights.com, featuring analytics-rich sports articles.

Big data is becoming incorporated into all aspects of sports, from devices that can track pitches during the game, to wearable technology. Adidas’ miCoach system collects data from a device attached to the player’s jersey that shows the top performers and who is tired, as well as “real-time stats on each player, such as speed, heart rate and acceleration.” The data from these devices assists trainers, coaches, and physicians in planning better training and conditioning.

There is also a demand for data analytics specialists to translate the data from these devices in a coherent manner for the players and coaches. Moneyball, a 2003 book and 2011 movie featured the Oakland Athletics competitive baseball that utilized analytics in their data-driven strategies. This highlights a shift in sports from gut instincts to a reliance upon science. Analytics is “gaining recognition as a tried and true instrument for competitive advantage in countless industries.”

Brandeis Graduate Professional Studies offers a Strategic Analytics program that produces professionals who understand the strategic potential of big-data analytics and who can translate analysis into effective organizational decision-making, poised to lead today’s organizations to new standards of efficiency and competitiveness.

Brandeis GPS is hosting an Analytics 360 Symposium on Wednesday, April 8, 2015 from 9am-4:30pm at Hassenfeld Conference Center of Brandeis University in Waltham, Massachusetts.

360LogoALT2The day-long symposium will focus on promoting a discussion of the growing field of analytics and how organizations can leverage big data to make more strategic decisions. Panelists will engage in a conversation that places analytics in the context of big data, education, health, marketing and business.

Register here for the Analytics 360 Symposium on April 8, 2015 at Brandeis University. The cost for NERCOMP members is $135 and the cost for non-members is $265. Submit this form to learn more about special pricing available to members of the Brandeis community. For more information, email analytics360@brandeis.edu or call 781-736-8786. You can also find us on Twitter using #GPSAnalytics.

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How Companies Can Use Big Data to Make Better Decisions

By:  – Associate Editor, BostInno

Big Data has swiftly earned a lasting place in our lexicon, because its potential is real and impact undeniable. Companies can collectively scoff and brush big data off as just another trend, but that decision could lead to worse decisions down the road.

how-predictive-analytics-can-make-money-for-social-networks-46ce73d0c0“Every era has a bold new innovation that emerges as a defining advantage for those who get out ahead of the curve,” said Ali Riaz, CEO of enterprise software company Attivio, referencing the industrial revolution and, later, the information age. Giants of industry who took advantage of new machinery or market leaders who learned to leverage relational databases have historically had the upperhand.

“Today’s advantage — the new currency, if you will — is big data,” Riaz added. “Companies that don’t get ahead of this tsunami by using big data to their advantage will be crushed by it.”

Yet, this deluge of data isn’t new, it’s just been given a catchy two-word title.

When asked to define big data, Ely Kahn, co-founder and VP of business development for big data start-up Sqrrl, described it as massive amounts — tera- and petabytes’ worth — of unstructured and semi-structured data “organizations have historically been unable to analyze because it was too expensive or difficult.” With technologies like Hadoop and NoSQL databases surfacing, however, Kahn claimed those same organizations can now make sense of this type of data “cost effectively.”

To Marilyn Matz, CEO of fellow big data startup Paradigm4, the revolution goes beyond just high volumes of information, though.

“It is about integrating and analyzing data collected from new sources,” Matz said. “A central capability this enables is hyper-personalization and micro-targeting — including recommendation engines, location-based services and offers, personalized pricing,
precision medicine
and predictive equipment maintenance schedules.”

No matter the industry, big data has a key role to play in moving the needle for companies,mobile-app whether large or small. And that goes for companies currently unable to determine what their “big data” is. The unrecognizable could be customer sentiment in social media, server logs or clickstream data.

“Once you have identified untapped sources of data,” Kahn said, “you can use tools like Hadoop and NoSQL to analyze it.”

Matz broke down, by industry, what that ability to analyze could mean.

In the Commercial Sphere

In the commercial sphere, if a company knows 10 or 100 things about you and your situational context, then that company can do a far better job offering you something relevant to exactly where you are and what you might be interested in, increasing their opportunity to capture your respect, attention and dollars.

In the Industrial World

In the industrial world, if a manufacturing company knows where equipment is operated (hot and harsh climates versus moderate climates), as well as how that equipment is being used (lots of hard-braking) and collects data across a large fleet, then it can predict maintenance before costly breakdowns, saving millions of dollars — and it can price warranties more accurately, as well as improve designs and manufacturing processes.

In Pharma and Healthcare

In pharma and healthcare, evidence-based outcome studies that integrate genomic data, phenotypic data, clinical data, behavioral data, daily sensor data, et al., can lead to more targeted and effective treatment and outcomes for both wellness and illness.

Attivio has been using big data in one of the most vital ways by focusing on detecting military personnel who are at risk for suicide.

But, of course, big data still comes with challenges. Riaz acknowledged the reality, which is that every large organization is comprised of disconnected silos of information that come in all different formats; let alone the various business units, applications, protocols, information repositories, terminologies and schemas that doesn’t always mesh.

program-hero-strategic-analytics“Just dumping data into these unorganized but separate systems is anarchy and an egregious waste of time and money,” Riaz said. “Yet, this is how many technologies address the problem. It essentially just creates another big silo for the information to live in.”

Moving forward, additional ways to combine structured and unstructured data, as well as merge data from within an enterprise to data from outside of it, will need to emerge. And when it does, the impact will be glaringly obvious.

As Riaz posited:

The time to solve big problems with extreme information is upon us. Businesses, organizations and governments are putting a lot of faith – and money – into technology solutions to help them make sense of it all. As a technology industry, we owe it to these companies to deliver real products that deliver real results to real problems, not just create more work.

So, let’s start by making that first big decision: Understanding big data’s importance, no matter how big of a buzzword it’s become.

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