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Tag: Master of Science in Digital Marketing and Design

Alumni Spotlight: Paulita Chartier

Alumni Spotlight

Program: Digital Marketing and Design

Graduation Year: 2021

Paulita is from Dry Prong, Louisiana. In her free time, she enjoys reading, photography, hiking, and bike riding.

Q: Why did you choose Brandeis GPS?

A: I searched for months for the perfect digital strategy program. I wanted to learn SEO, content creation, digital marketing strategy, social media, and anything else that I could use to hit the ground running in starting a new job. I wanted to learn all the things I would have learned had I still been working but missed out due to being out of the industry for five years. And I wanted to learn it from a highly respected institution that showed good job results after graduation.

After months of research, I chose Brandeis University Graduate Professional Studies’ Master of Science in Digital Marketing and Design program. The program requires courses that directly meet the needs of students interested in becoming professionals in my intended career, which is that of a digital strategy and media expert. This is a job in high demand and compliments my 30 plus years in mass communication. Many programs offer certificates in digital media; however, I wished to bolster myself with as much education and expertise as possible, making a master’s preferable to a certificate program.

I thoroughly researched a plethora of master’s programs. My criteria included class relevance to demand, school reputation, and accessibility via online programs. Although I uncovered master’s programs targeted towards learning digital strategy, the school that came up heads above the rest according to my criteria was far and away Brandeis University’s GPS program.

Q: What inspired you to choose your field of study?

A: I’ve worked for 30 years in mass communication, primarily public relations, copywriting, design, and photography. I have truly loved it. One of the very best parts of my career was learning innovative technologies. The Mac debuted in 1984 and so did I, having graduated in 1984 with my Bachelors of Arts in Journalism. So I’ve grown up with the technologies as they have improved. My industry is zooming towards digital media and I wanted to become an expert in this field, so I chose to obtain a Master’s in Digital Marketing and Design.

Q: Did you enjoy your experience at Brandeis GPS? 

A: I tremendously enjoyed my time at Brandeis. The classes were the right size, the instructors were inspiring. The course material was excellent and prepared me for the new world of digital marketing and communications. 

Q: What have you been working on since graduation?

A: I plan to freelance with my own company, Chartier Digital Strategies. Mostly, I want to gain employment with a firm specializing in digital work and learn as much as I can from that organization. I don’t really plan on retiring until very late in life. I’m not sure what I’d do with myself!

Q: What advice would you give to incoming students?

A: Download all learning material as early as possible. Scan the expectations for the week. Then set a schedule and stick with it. You don’t want to fall behind. Don’t hesitate at all to ask instructors for help or advice. With me, they were more than helpful and they were kind! There are no stupid questions.

Q: What class did you find to be the most applicable to the work you do today?

A: Geez, it’s hard to say which has been the most applicable class. They all were very informative and often fun. The required classes kept getting better as far as being relevant in the real world.

Defining My Career Goals with Brandeis GPS

Contributed by: Rachel McAllister, MS in Digital Marketing and Design Candidate (2022)

During my time as an undergraduate at Brandeis, I majored in Film, TV and Interactive Media. Through that major, I became exposed to the technical aspects of film and became interested in visual storytelling. As I looked into options for a post-grad program, I steered my search into the Brandeis GPS programs.

The Rabb school was offering seniors the option of taking two GPS courses during their senior year to accelerate their path to a potential master’s degree. Excited about this opportunity, I decided to take two courses in the MS in Digital Marketing and Design program. Digital marketing is a large part of today’s social and business climates, as it uses digital technologies for storytelling, communication and to market products and services. So, the program appealed to me as both a creator and a soon-to-be Brandeis alum.

It was then that it became clear to me that the Digital Marketing and Design Program was the best fit for my needs. Not only was I able to complete two of the required courses as an undergrad, but I also had schedule autonomy as the program is fully online. Due to the acceleration options I was offered as a Brandeis undergrad, I have the opportunity to complete the program in just three, 10-week sessions.

As a Brandeis student who went straight from undergrad to the master’s program, I advise all students who are looking to do the same or who are just interested in trying out new classes, to take advantage of this unique opportunity! My career goals to work in digital marketing for media have been more clearly defined since taking my first two GPS courses.

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Rachel McAllister is a candidate for her Master of Science in Digital Marketing and Design (2022) and holds a Bachelor of Arts in Film, TV and Interactive Media from Brandeis (2021).

Student Spotlight: Lily Gardner

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