The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Tag: Spring Registration

Rethinking writing for digital environments

When you hear the word “writing,” what image jumps into your head? Likely it’s not picking up a pen or opening a notebook, as most writing today takes place on digital platforms. Whether we’re drafting copy for a website, social media, a blog post, or an ad, writing for digital environments introduces a whole new set of factors to consider as we seek to achieve our writing goals. For example, identifying strategic keywords when writing online content can help optimize a piece to successfully reach a target audience.

It’s also critical that we understand why various online platforms require different types of writing, whether it means monitoring character counts or using hashtags or abbreviations. In marketing, these tactics, along with others, are important to consider to make sure that whatever is being marketed is done so in an efficient and effective way.

Writing for Digital Environments is an online course that provides detailed information about how to write copy and messaging for various digital formats. Part of the MS In Digital Marketing and Design graduate program, the course subject matter gives special attention to differences in form factor, audience targeting, and SEO (search engine optimization) implications of various types of content. Content marketing tactics are explored in detail. View more information and course prerequisites here.

Those interested in the course who do not yet wish to pursue a full master’s degree can still participate. At Brandeis GPS, you can take up to two online courses without officially enrolling in a program. This is a great opportunity to get to know our programs and approach to online learning. View our full course catalog here, and preview our spring 2017 courses here.

Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) is dedicated to developing innovative programs for working professionals. GPS offers 11 fully online, part-time master’s degrees and one online graduate certificate. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are small by design and led by industry experts who deliver individualized support and professional insights. For more information on our programs visit the Brandeis GPS website.

The importance of customer analytics in marketing

Consumers today have so many options regardless of what product or service they’re looking for, and for marketers, it’s really important to use available data to better understand how to meet consumer needs and influence behavior. By understanding what consumers are really looking for, and how they behave when searching out products or services, marketers can work on targeting the right audiences in the ways that will really appeal to them. By tracking behavior and predicting how consumers conduct their searches, marketing firms are able to narrow down exactly how to target the right customer, so that the supplier benefits in finding a customer, and the customer benefits as they are able to find exactly what they are looking for. In analyzing data and identifying consumer trends, marketers are able to build models that will help launch marketing plans that reflect changes and consistencies in consumer behavior, to help plan for future marketing initiatives.

For those interested in this fast-paced industry, Brandeis GPS is offering a course for the spring 2017 term in Marketing and Customer Analytics. The course will provide an introduction to advanced analytics and measurement in the areas of social networking and media, web and marketing analytics. The topics covered include the history, tracking, performance, optimization, metrics, analysis, visualization, decision making, reporting and best practices in each of those three areas. E-commerce will also be covered as it relates to web and marketing.

Those interested in the course who do not yet wish to pursue a full master’s degree can still participate. At Brandeis GPS, you can take up to two online courses without officially enrolling in a program. This is a great opportunity to get to know our programs and approach to online learning. View our full course catalog here, and preview our spring 2017 courses here.

Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) is dedicated to developing innovative programs for working professionals. GPS offers 11 fully online, part-time master’s degrees and one online graduate certificate. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are small by design and led by industry experts who deliver individualized support and professional insights. For more information on our programs visit the Brandeis GPS website.

First Day of Registration!

register_now_buttonOk…first day of registration has arrived! I psyched myself up for registering for a course weeks ago and now the day is finally here to register! Yippeee….I think, maybe, sort of. I think my confidence level dropped over the last couple of weeks.  Do I really have the time to take a course this fall? I have to get my son ready for preschool, the holidays will be coming up soon. I thought I was ready but really there is so much to do between work and home, should I really be doing this now?? I could probably come up with a million excuses to not enroll in a course and if I don’t bite the bullet and register, I’m sure I’ll regret in September when everyone has settled in their schedules and I’m left with nothing to focus on for myself, once again. Here does nothing…..I guess….

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