The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Tag: Take a course

The value of communications in professional settings

One of the most valuable skills in any workplace is the ability to communicate effectively and professionally. Although every professional uses differing language relating to his or her field, communication skills allow for one to thrive in a collaborative work environment. In order to succeed, professionals need to be comfortable speaking and presenting in a range of environments, from small meetings, to larger individual or group presentations. While many people are often not comfortable giving speeches or delivering presentations in professional settings, through practice, these skills can be honed and perfected.

Brandeis GPS’s online Professional Communications course arms students with these skills. By the end of the course, students will be able to:

  • Develop verbal and nonverbal communication styles by applying verbal and nonverbal skills in various speaking situations; videotaping and viewing one’s performance; critiquing one’s style; and receiving diagnostic evaluations.
  • Use techniques, such as cognitive restructuring, to reduce speaker apprehension.
  • Increase effectiveness in informative and persuasive message development using audience analysis, principles of organization, principles of Aristotle’s rhetoric, language devices, and supporting material (examples, narratives, testimony, and facts and statistics).
  • Write with clarity, brevity and vigor.
  • Strengthen self-awareness, assertiveness skills and listening skills to improve interpersonal, small group and public communication.
  • Analyze best practices for running an effective meeting.
  • Critically evaluate messages in terms of various criteria for effectiveness.

This course is available for professional development or as part of several GPS graduate programs. At GPS, you can take up to two online courses without officially enrolling in a program. This is a great opportunity to get to know our programs and approach to online learning. View our full course catalog here, and preview our spring 2017 courses here. Registration for the spring 2017 term opens on December 20.

Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) is dedicated to developing innovative programs for working professionals. GPS offers 11 fully online, part-time master’s degrees and one online graduate certificate. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are small by design and led by industry experts who deliver individualized support and professional insights. For more information on our programs visit the Brandeis GPS website.

Rethinking writing for digital environments

When you hear the word “writing,” what image jumps into your head? Likely it’s not picking up a pen or opening a notebook, as most writing today takes place on digital platforms. Whether we’re drafting copy for a website, social media, a blog post, or an ad, writing for digital environments introduces a whole new set of factors to consider as we seek to achieve our writing goals. For example, identifying strategic keywords when writing online content can help optimize a piece to successfully reach a target audience.

It’s also critical that we understand why various online platforms require different types of writing, whether it means monitoring character counts or using hashtags or abbreviations. In marketing, these tactics, along with others, are important to consider to make sure that whatever is being marketed is done so in an efficient and effective way.

Writing for Digital Environments is an online course that provides detailed information about how to write copy and messaging for various digital formats. Part of the MS In Digital Marketing and Design graduate program, the course subject matter gives special attention to differences in form factor, audience targeting, and SEO (search engine optimization) implications of various types of content. Content marketing tactics are explored in detail. View more information and course prerequisites here.

Those interested in the course who do not yet wish to pursue a full master’s degree can still participate. At Brandeis GPS, you can take up to two online courses without officially enrolling in a program. This is a great opportunity to get to know our programs and approach to online learning. View our full course catalog here, and preview our spring 2017 courses here.

Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) is dedicated to developing innovative programs for working professionals. GPS offers 11 fully online, part-time master’s degrees and one online graduate certificate. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are small by design and led by industry experts who deliver individualized support and professional insights. For more information on our programs visit the Brandeis GPS website.

Study digital ethics & the legal landscape of instructional design online at Brandeis

Did you know that Brandeis GPS offers courses for professional development? Enroll in an online course this fall and network with new colleagues in a 10-week, seminar-style online classroom capped at 20 students. Registration is now open and we’re celebrating by profiling our favorite fall courses.

Immerse yourself in the legal and ethical boundaries that shape the e-learning technology profession. This course examine legal issues arising from intellectual property, copyright law (including the fair use exception, the TEACH Act, and the Digital Millennium Copyright Act), federal laws related to accessibility for learners with disabilities, and FERPA, a federal law that protects the privacy of education records.

Students will apply laws to realistic scenarios that arise in the design setting, developing best practices to minimize liability risk. Students will also explore the ethical challenges that arise in practice, including the creation of instructional materials that support a diverse learner audience, implications of the “digital divide,” and conflicts of interest stemming from opportunities for personal gain outside of the employment relationship. Students will work to develop their own ethical code to guide their professional paths.

Fall courses run Sept. 14-Nov. 22. Whether you’re looking to complete a full degree or advance your career through professional development, this course is designed to equip you with the necessary skills for making an impact in any industry or organization.

How it works:
Take a part-time, online course this fall without enrolling in one of our graduate programs. If you like what you learn and want to continue your education, you can apply your credits from this fall toward a future degree. Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787 or fill out our first-time registration form and we’ll be in touch.

Study user interface design online at Brandeis

Did you know that Brandeis GPS offers courses for professional development? Enroll in an online course this fall and network with new colleagues in a 10-week, seminar-style online classroom capped at 20 students. Registration is now open and we’re celebrating by profiling our favorite fall courses.

Get an introduction to user interface design principles and concepts of user-centered design. With this 10-week, graduate-level course, you’ll learn the foundations of goal-directed design and best practices for creating intuitive software that aligns with user expectations and preferred behaviors. Topics will include:

  • User interface approaches for web, desktop and mobile applications
  • Navigation and menu selections based on application needs
  • Universal design and accessibility
  • Selections for graphics, colors, screen controls and interactive devices

Whether you’re looking to complete a full degree or advance your career through professional development, this course will change the way you think about designing for the user experience.

Fall courses run Sept. 14-Nov. 22. Whether you’re looking to complete a full degree or advance your career through professional development, this course is designed to equip you with the necessary skills for making an impact in any industry or organization.

How it works:
Take a part-time, online course this fall without enrolling in one of our graduate programs. If you like what you learn and want to continue your education, you can apply your credits from this fall toward a future degree. Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787 or fill out our first-time registration form and we’ll be in touch.

Study digital marketing ethics online at Brandeis

Did you know that Brandeis GPS offers courses for professional development? Enroll in an online course this fall and network with new colleagues in a 10-week, seminar-style online classroom capped at 20 students. Registration is now open and we’re celebrating by profiling our favorite fall courses.

Get an introduction to the ethical dilemmas marketers face as they navigate an ever-changing digital landscape. With this 10-week, graduate-level course, you’ll learn to work through the implications of various actions, such as:

  • “Black hat” techniques used for tricking search engines
  • Posing as customers on social media and other digital networks
  • Using questionable or “sneaky” advertising channels as pop-ups and plug-ins

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Fall courses run Sept. 14-Nov. 22. Whether you’re looking to complete a full degree or advance your career through professional development, this course is designed to equip you with the necessary skills for making an impact in any industry or organization.

How it works:
Take a part-time, online course this fall without enrolling in one of our graduate programs. If you like what you learn and want to continue your education, you can apply your credits from this fall toward a future degree. Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787 or fill out our first-time registration form and we’ll be in touch.

Study the evolution of FinTech online at Brandeis

Did you know that Brandeis GPS offers courses for professional development? Enroll in an online course this fall and network with new colleagues in a 10-week, seminar-style online classroom capped at 20 students. Registration is now open and we’re celebrating by profiling our favorite fall courses.

Get an introduction to the evolution of the financial industry landscape, the challenges and opportunities presented in today’s new era, and the drivers behind industry changes. With this 10-week, graduate-level course, you’ll analyze case studies of well-known FinTech companies and discuss leading business models, technology and trends. Topics will include:

  • The History of FinTech: from Mesopotamia to today
  • The digitization of banking
  • Big Data: structured and unstructured
  • Cryptocurrency, Blockchain and digital ledgers
  • Quantitative trading

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Fall courses run Sept. 14-Nov. 22. Whether you’re looking to complete a full degree or advance your career through professional development, this course is designed to equip you with the necessary skills for making an impact in any industry or organization.

How it works:
Take a part-time, online course this fall without enrolling in one of our graduate programs. If you like what you learn and want to continue your education, you can apply your credits from this fall toward a future degree. Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787 or fill out our first-time registration form and we’ll be in touch.

 

Go beyond fantasy football with sports analytics at Brandeis

Did you know that Brandeis GPS offers courses for professional development? Enroll in an online course this fall and network with new colleagues in a 10-week, seminar-style online classroom capped at 20 students. Registration (for new and non-matriculated students) is now open and we’re celebrating by profiling our favorite fall courses.

Get an introduction to sports analytics and discover how data can lead to a new way of thinking about and evaluating sports. With this 10-week, graduate-level course, you’ll learn to use basic math and the latest industry theories to demonstrate the power of analytics when it comes to understanding sports. Topics will include:

  • Basic statistics and the history of sports analytics
  • Rating sports teams and players
  • Baseball, football and golf decision-making
  • Data visualization and the business of sports analytics
  • Sports analytics and technology

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Fall courses run Sept. 14-Nov. 22. Whether you’re looking to complete a full degree or advance your career through professional development, this course is designed to equip you with the necessary skills for making an impact in any industry or organization.

How it works:
Take a part-time, online course this fall without enrolling in one of our graduate programs. If you like what you learn and want to continue your education, you can apply your credits from this fall toward a future degree. Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787 or fill out our first-time registration form and we’ll be in touch.

Master multichannel marketing this fall with GPS

Did you know that Brandeis GPS offers courses for professional development? Enroll in an online course this fall and network with new colleagues in a 10-week, seminar-style online classroom capped at 20 students. Registration (for new and non-matriculated students) opens on Aug. 23 and we’re celebrating by profiling our favorite fall courses.

With this 10-week, graduate-level course, you’ll learn best practices for creating ongoing, seamless customer experiences across traditional and digital channels. Topics will include:

  • Principles of paid, owned and earned digital marketing
  • Customer segmentation and persona development
  • Creating content, channels and metrics for b2b or b2c engagement
  • Mobile experience management and digital personalization

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Fall courses run Sept. 14-Nov. 22. Whether you’re looking to complete a full degree or advance your career through professional development, this course is designed to equip you with the necessary skills for making a marketing impact in any industry or organization.

How it works:
Take a part-time, online course this fall without enrolling in one of our graduate programs. If you like what you learn and want to continue your education, you can apply your credits from this fall toward a future degree. Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787 or fill out our first-time registration form and we’ll be in touch.

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