The Brandeis GPS blog

Insights on online learning, tips for finding balance, and news and updates from Brandeis GPS

Tag: Writing for Digital Environments

How to stay current in your field in 2019

Technology’s impact on the world around us is undeniable and constant. From content marketing to e-learning, dabbling in the digital space is no longer optional for the majority of today’s industries. For those of us whose career advancement relies on staying on top of the latest trends and tools, flexible professional development options can be a saving grace.

The following online courses are built to help professionals keep abreast of some of the most anticipated trends of the upcoming year. What steps will you take to stay on top of your industry in 2019?

#1 Launching FinTech Ventures

Financial technology is a rapidly growing industry as new ventures continue to capitalize on technological innovations. According to FinTech Global, 2018 was a record year for global FinTech investment, with the sector raising $41.7 billion in just the first half of the year, far surpassing 2017’s total global investment. Launching FinTech Ventures provides a window into the world of FinTech innovation and FinTech startup financing. The course explores different options of venture capital investments, including crowd-sourcing and self-funding, and develop the skills needed to pitch your product, coming to understand financing from the perspective of both the investor and the entrepreneur.

#2 Robot Sensing and Perception

Artificial intelligence is at the forefront of technological innovations primed to change the world as we know it. Robert Epstein, senior research psychologist at the American Institute for Behavioral Research and Technology says that, “By 2030, it is likely that AIs will have achieved a type of sentience, even if it is not human-like. They will also be able to exercise varying degrees of control over most human communications, financial transactions, transportation systems, power grids, and weapons systems…and we will have no way of dislodging them.” This course in robot sensing and perception provides an introduction to Computer Vision and AI, with several topics relevant to robotics such as SLAM, 3D Geometry, 3D Reconstruction, object recognition, speech recognition, classification, and RANSAC. In the course, you’ll design, implement, and test programmatic solutions for solving robot perception tasks such as vision and speech.

#3 Writing for Digital Environments

Companies are always seeking ways to be better, faster and stronger to gain an edge over their competition. With developing technologies and growing staff, it’s important to have the skills needed to excel in a digital world. According to the  Strada Institute for the Future of Work, “There is a discernible labor market demand for agile and resilient thinkers who have a handle on digital literacies—basic technical skills like data analysis and digital fluency.” Writing for Digital Environments is a great course for learning how to excel in the art of content marketing for a digital audience. You’ll also learn to craft copy and messaging for a variety of online formats.

#4 Adaptive and Game-Based E-Learning Design

In addition to the rising trend in adaptive and game-based e-learning in higher education, the growth rate for game-based learning in corporate segments is very high with a five-year compound annual growth rate of 53.4% globally according to Meetari. In Adaptive and Game-Based E -Learning Design, you’ll learn how adaptive learning techniques, technologies, and platforms can be used to support personalized and customized learning and training. You’ll also have the opportunity to plan, storyboard, and prototype an adaptive learning game or interactive module.

Part-time, online professional development courses are a great way to stay current on what’s happening in your industry  while allowing you still balance your personal and professional commitments. At Brandeis GPS, all courses are asynchronous, allowing a lot of flexibility for students throughout each week, and students can eventually apply the graduate-level credits they earn toward a master’s degree.

Students interested in eventually pursuing a master’s degree with Brandeis GPS can take up to two courses before applying. To learn more, contact gps@brandeis.edu, call 781-736-8787 or visit www.brandeis.edu/gps.

Rethinking writing for digital environments

When you hear the word “writing,” what image jumps into your head? Likely it’s not picking up a pen or opening a notebook, as most writing today takes place on digital platforms. Whether we’re drafting copy for a website, social media, a blog post, or an ad, writing for digital environments introduces a whole new set of factors to consider as we seek to achieve our writing goals. For example, identifying strategic keywords when writing online content can help optimize a piece to successfully reach a target audience.

It’s also critical that we understand why various online platforms require different types of writing, whether it means monitoring character counts or using hashtags or abbreviations. In marketing, these tactics, along with others, are important to consider to make sure that whatever is being marketed is done so in an efficient and effective way.

Writing for Digital Environments is an online course that provides detailed information about how to write copy and messaging for various digital formats. Part of the MS In Digital Marketing and Design graduate program, the course subject matter gives special attention to differences in form factor, audience targeting, and SEO (search engine optimization) implications of various types of content. Content marketing tactics are explored in detail. View more information and course prerequisites here.

Those interested in the course who do not yet wish to pursue a full master’s degree can still participate. At Brandeis GPS, you can take up to two online courses without officially enrolling in a program. This is a great opportunity to get to know our programs and approach to online learning. View our full course catalog here, and preview our spring 2017 courses here.

Questions? Contact our enrollment team at gps@brandeis.edu or 781-736-8787.

Brandeis University’s Graduate Professional Studies division (GPS) is dedicated to developing innovative programs for working professionals. GPS offers 11 fully online, part-time master’s degrees and one online graduate certificate. With three 10-week terms each year, Brandeis GPS provides exceptional programs with a convenient and flexible online approach. Courses are small by design and led by industry experts who deliver individualized support and professional insights. For more information on our programs visit the Brandeis GPS website.

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