It’s almost that time again: that time of year when, against all evidence to the contrary, we promise ourselves that this time it’ll be different. That this year will be the year we a) start working out more, b) give up a bad habit, c) keep our kitchen cabinets organized, d) stop buying stuff we don’t need or e) all of the above. If you’re anything like me, you spend all of December making promises to yourself, all of January being good, and then all of February wondering how it all went wrong.
You’re probably wondering what all this has to do with your statement of purpose, so here it is: as someone who would really like to be better at New Year’s resolutions, I’ve spent a lot of time thinking about goals, and how to set a good goal, and a lot of what makes a good goal also makes a good statement of purpose. You’ve probably heard that you should be setting S.M.A.R.T goals (specific, measurable, attainable/achievable, relevant, and time-bound), but have you ever thought about writing a S.M.A.R.T. Statement of Purpose? For example, instead of writing, “Gaining a master’s degree from Heller will help me to achieve my goals” why not get more specific by telling us how it will help you, or what those goals are? Or, instead of saying, “Ever since I was young, I have wanted to help people” why don’t you make that more measurable by saying how you want to help people, or which people/populations?
When you look through your statement of purpose, I encourage you to circle the places when you lean into generalities and apply a “S.M.A.R.T. check”; ask yourself in these places, can I be more specific? Can I make this more measurable? Can I show why I believe this is attainable or relevant? Can I allude to the time frame of this (i.e., when do you hope to achieve a certain milestone)? By asking yourself those questions, you transform your statement of purpose from a wishy-washy statement of your hopes and dreams, to an action plan that your reader can get behind. We know that you want to change the world– that’s why you’re applying to Heller! Your job for your Statement of Purpose is to tell us how… remember, be S.M.A.R.T. about it!