Archived Ad: Advertising Enthusiast Seeking Information on New Business and Creative Brief Strategies

I am a 2014 Economics major and an advertising enthusiast. I interned as a copywriter this summer and loved it. We used to get creative briefs that outlined the goals/tone for the project and I want to learn more about the strategy behind those briefs. I am also interested in New Business, the competitive nature of pitches, and finding out exactly what the potential client needs to win the account. I’m interested in content strategy as a whole as well and would love to talk more to anyone with SEO, content, or copywriting experience.

Name: Ayan Sanyal ’14
Major(s): Economics
Hometown: Lexington, MA
View Ayan’s LinkedIn profile.