I am a marketer who is passionate about using my unique skill set to reach out to diverse, multicultural audiences. During my last marketing research internship, I was trained to gain strong communication and data analysis skills to develop customer insights around peoples’ motivations and needs. My double majors in Business and Anthropology allow me to interview and analyze a business strategy both in quantitative and qualitative ways. Although I am an early career candidate, I have the cultural insight, international experience, and educational background to reach the ever-evolving demographics of the US and beyond. I am interested in learning about opportunities to market to international audiences and would appreciate your advice on breaking into the field!
Name: Yifei Sun ’14
Major(s): Business, Anthropology
View Yifei’s LinkedIn profile.