Tweeting for Social Change: My First Weeks at American Jewish World Service

I remember first hearing about American Jewish World Service (AJWS) when I was fourteen years old and participating in a philanthropy project at my local Jewish Community Center. The organization’s mission and the way it uses Jewish values to inspire Jewish communities to help marginalized people across the globe deeply resonated with me. As I aged and discovered my passion for human rights work and international development, I never forgot about one of the first organizations to inspire me. Therefore, I truly see it as a privilege to be an intern in American Jewish World Service’s communications department this summer.

AJWS’s mission is: “Inspired by Judaism’s commitment to justice, American Jewish World Service works to realize human rights and end poverty in the developing world.”  Through service projects, educational programs, advocacy, and grants to grassroots partners in the developing world, AJWS works to empower marginalized peoples across the globe and pursue justice.

On the opening day of the Rio +20 conference, 300 indigenous people occupied the dam to spell “Pare Belo Monte,” meaning “Stop Belo Monte”. The Belo Monte Dam, which will be the third biggest in the world, will flood their homelands and destroy wildlife. By posting this on Facebook, I help share their work.

I am fortunate to not only be a WOW intern but to have gotten my internship directly through Hiatt. AJWS partners with Brandeis every year to offer placement for one WOW intern. This year, it was me! I wanted to apply for an internship with AJWS for a while and was thrilled to learn that there was an expedited process for Brandeis students. It’s an amazing opportunity!

AJWS has fourteen total interns this summer. I am the lone intern in the communications department. My responsibilities include content development for the blog, social media work, media monitoring, and video making. Although I am not directly furthering AJWS’ mission, I hope that through the writing and social media work I do this summer I can leave even a small contribution to an incredible cause.

These sunflower seeds were delivered to Capitol Hill and the White House to represent the 18,000 people who signed the Jewish Petition for a Just Farm Bill. During the delivery, I shared our success through social media.

I see this internship as a unique opportunity to combine my academic passions – global human rights and peace-building – with the writing and social media skills I gained through my extracurricular work. I hope to improve my writing skills, and particularly want to learn how to craft my tone for different audiences. In addition, I am eager to learn about effective outreach and audience retention. I also hope to see how the different components of nonprofit work interact in order to help a larger cause. I am most nervous about working from nine to five and sitting behind a desk all day.  I am excited to experience working in a nonprofit, particularly since it will allow me to discover if this is a good route for me when I graduate Brandeis next spring.

After my first two weeks, I still am growing into my role in the communications department and establishing a routine. I spend the bulk of my day managing the Facebook page, generating content, and researching articles on current events related to AJWS’ work. Unlike other college students, when on Facebook or Twitter, I am not procrastinating, but doing my job! The most meaningful project I have worked on so far was interviewing and recording an event with a leader of one of AJWS’ partners in India. His stories were incredibly moving and displayed the profound struggles, beauty, and potential in India.

Often times, when I am compiling spreadsheets and writing Facebook statues or tweets, it is hard to remember the “why” behind my daily tasks and feel motivated by my work. However, after hearing from about our partner in India’s work firsthand and realizing that I can use my voice to share his stories, I remembered why what I do is of value and how it contributes to the bigger picture. As my internship continues, I aspire to remember to always work with intention and complete awareness of my global partners in the universal struggle for justice.

– Erica Shaps ’13

One thought on “Tweeting for Social Change: My First Weeks at American Jewish World Service”

  1. AJWS seems like a perfect internship for you! I can’t wait to hear more about it.
    I’m particularly interested in the picture and issue of the Belo Monte Dam. Did you continue to work with this issue throughout your internship?

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