The Small Army of the Advertising World and its Cancer Kicking Pal, Be Bold, Be Bald!

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Last week I started working for the advertising agency Small Army and it’s not-for-profit cancer foundation Small Army For A Cause, which runs the Be Bold, Be Bald! cancer fundraiser each October. It is located in the historic Horticultural Hall on Massachusetts Avenue in the Back Bay neighborhood of Boston and is right across the street from the famous Symphony Hall, home of the Boston Pops. It is in a beautiful area of Boston, and it is only a short walk away from the Prudential Center, Boylston St., and Newbury St.

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(https://goo.gl/maps/0CLTW)

Small Army and Small Army For A Cause are some of the most creative businesses I have ever come into contact with. Small Army may be an ad agency, but they actually consider themselves to be “Storytellers for Confident Brands.”

“We consider ourselves professional storytellers but the industry we reside in is called advertising. We don’t believe advertising works anymore and that building campaigns off of key messages is outdated. We believe that when a person receives over 3,000 messages a day that odds are, they’re not paying attention to you.

 We believe that marketing is about sharing stories and creating relationships. It’s about creating a conversation and arming people with the story about you that resonates with them. As a result, they want to share it with their friends.” (http://smallarmy.net/who-we-are/)

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Small Army For A Cause, which runs the national cancer fundraiser Be Bold, Be Bald! each October, is just as creative. Taking place wherever you are, “participants go bald by boldly wearing a bald cap (or very boldly shaving their head) to honor those who bravely fight cancer and raise money to help fight back.  Participants get sponsored for their bold move, and choose the charity they want their proceeds to benefit.” Since it’s creation in 2009, close to 11,000 people have raised approximately $1 million dollars towards cancer awareness and research.  (http://beboldbebald.org/cmspage/5/event-details)

Heading into my first day, I was very excited. I had previously worked with a few people in the office, CEO Jeff Freedman and Jen Giampaolo, last summer as a marketing consultant for Small Army For A Cause’s Be Bold, Be Bald! cancer fundraiser as a part of the JBS Marketing program. With their help along with the help of many Brandeis students and faculty, we established a successful pilot program at the university and raised over $4,000 towards cancer awareness and research. However, this summer I will not only focus on Be Bold, Be Bald!, but I will also focus on many of the advertising agency’s accounts as part of my role as Account Services and Social Media Intern. Some of these accounts include Reebok One, Sage Bank, Blue Hills Bank, Long’s Jewelers, SolidWorks, Direct Tire, GymIt, General Electric, Salonweek, WGBH, Boston Medical Center, and Bugaboo Creek. (Small Army)

I had seen the office a few times before, so I knew how close-knit and friendly the workspace and my fellow coworkers would be. It’s funny though because growing up as a kid during a time when Mad Men was your only source of what ad agencies were like, you would expect a very structured, suit-and-tie workplace that is filled many individual offices and cubicles. You wouldn’t expect a wide-open, quirky workspace filled with a bunch of enthusiastic workers, and not to mention pictures of photo-shopped cat images, crazy memes, and artwork around every corner.

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Small Army – See the Space

Besides the cool office space and work environment, my assignments have been very engaging and interesting. I have worked a lot on the social media, infrastructure, and customer management for Be Bold, Be Bald!, worked with a team to do marketing research for Southern New Hampshire Immediate Care and for the urgent care industry as a whole, and worked with a group to develop a new, innovative website for Blue Hills Bank.   Not only have these assignments been interesting and engaging, but Small Army encourages interns to reach out to members on specific projects in which they might be interested in, join in on client calls, attend internal agency meetings, attend brainstorming sessions for clients, and many more.

I look forward to the rest of my time working at Small Army and hope to transform into one of the many “professional storytellers” at Small Army and Small Army For A Cause.

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