Tomorrow will be the first day of my second week as a Public Relations Intern at Tip Comunicación, a small PR consulting agency in my hometown: Buenos Aires, Argentina. Tip was originally focused on lifestyle brands, but has grown to be so much more. Among other things, we work with clothing stores, sports brands, and an international education company. I was very excited about this position, but I had no idea how fun, fast-paced, and hands-on it would actually be. It seems like this “summer” (it’s winter down here in the southern hemisphere) is going to be a really fun one!
My goal for this summer is to learn more about the world of public relations. I’m looking forward to working within the field after graduation, so it’s very important for me to know what I’ll be dealing with. Moreover, I find it really important to come home and work in my city this summer, as I’m getting closer to graduation in 2016 and I need to make the decision to either come back and live here or permanently move to the US after Brandeis.
The office is located in Recoleta, a beautiful neighborhood of our city that also happens to be really close to my house. I walk to work every day and it’s always gorgeous. Even though it’s late fall, the weather’s been amazing (around 20C/68F everyday). The city looks great this time of the year and it’s been great to be able to catch up with my friends and family while also working at such a cool office.
Everyone at the office is so nice and fun to be around, and the jobs we do are extremely interesting. Because it’s such a small company (only five other people work there), I’ve been already gotten the opportunity to write articles and press releases for a few accounts, and I’ve also been doing tons of media research to find journalists and media reps to promote our brands. I’m working as an assistant within the press department, so I get to do a lot of writing and networking with people in the media to help with the positioning of our accounts . While the office is very relaxed, the fact that it’s small means that I’m constantly being supervised, so I’m working very hard and learning a lot. My boss is super nice but also very tough, which is great because it helps me to improve.
In a few weeks, I will be working at a fashion show/summer collection launch for one of the best known swimsuits/underwear brands in the country. There will be so many great journalists, celebrities, and (according to my boss) TONS of amazing food. I will be welcoming the press representatives right before the show, and talking to them later to promote the brand and network while we all enjoy the good food. It’s nice getting to do so many different things and to see what everyone else is doing, which would be a lot harder in a big agency. I’ve only been there a week, and I already feel like I’ve learned so much about the business. I can already tell this will be a really good, enriching experience that will help me in my future career.
Another cool thing about the office is Chloe! She’s a super cute (and super quiet) dog that belongs to one of the agency’s associate directors. It’s easy to forget she’s around sometimes — until you start eating and she starts following you around to get a bite.
Overall I’m extremely happy at Tip and I’m excited for a summer of hard work and a lot of learning.
Mijal Tenenbaum ’16